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Craig Volkerink is a seasoned executive with 14 years of experience in strategic planning, event management, and team leadership. He has held various roles, including Regional Sales Manager at LightForm Canada and Owner at Timberwolf Manufacturing Inc. Craig has a strong background in multi-channel marketing and has worked with clients to deliver needs-driven products on time and on budget. He has also volunteered for high-profile events, such as the International Gay & Lesbian Aquatics Championships (IGLA 2016), and has experience in brand development and marketing strategy. Craig holds a Bachelor of Commerce degree from the University of Alberta and is certified in Personal Training.

Credentials

  • Personal Training
    (ISSA) International Sports Sciences Association

Experience

  • LightForm Canada
    • Calgary, Canada Area
    • Regional Sales Manager
      • May 2018 - Present
      • Calgary, Canada Area

  • Timberwolf Manufacturing Inc
    • Edmonton, Canada Area
    • Owner
      • May 2012 - Present
      • Edmonton, Canada Area

      Recruited to oversee all aspects of business including management, accounting, sales and marketing efforts. Collaborate with production facilities in the US and with clients to ensure quality, needs driven product is delivered on time and on budget. Responsible for all sales growth by creating, building and maintaining client relationships, ensuring quality of product and delivery schedules are met accordingly. Establish a needs analysis of all clients and work together to build a product that suits their individual requirements. Advise ownership committee on the state of the company and what can be done as a collective for further growth and sales results.

    • Marketing and Sponsor Coordinator
      • Jun 2014 - Sep 2016
      • Edmonton, Canada Area

      A volunteer position responsible for brand development and implementation of IGLA 2016 logo and website (www.IGLA2016.org) in addition to all advertising and creative design. Tasked with securing sponsorships which included Travel Alberta, City of Edmonton, Government of Alberta, Global Television and ATB Financial. Ongoing development of marketing strategies to target the LGBT swimming community. Overseer of two major social events for 300+ attendees. Lead organizer of the water polo tournament which includes obtaining officials, procuring sanctioning and managing all participating teams.

  • McQueen Creative
    • Edmonton, Canada Area
    • Marketing Manager - The Conjurer
      • May 2011 - May 2012
      • Edmonton, Canada Area

      Responsibilities include creating brand awareness, driving new business and bringing big ideas as part of company start up. Coordinator for all MCQUEEN executed events both internal and external. Strategic marketing advisor on all client accounts involving multiplatform campaigns.

  • Edmonton Journal
    • Edmonton, Canada Area
    • Subscriber Sales Specialist
      • Jun 2008 - May 2011
      • Edmonton, Canada Area

      Use existing sales channels to create innovative initiatives to drive subscription sales and retention including the development of sales pieces, scripts and offers. Responsible for researching new sales channels and developing eye catching creative work to entice new readership and drive account conversions. Other assignments include creative lead for major sponsorship events and multi-platform campaigns including the Edmonton International Fringe Festival, 2010 Grey Cup, the Edmonton Journal Mobile Campaign and the Edmonton Journal Indoor Games as well as post event analysis. Acted as department representative of the Edmonton Journal Website Steering Committee and member of the internal Swagger Committee – established to promote the value of the Edmonton Journal both internally and externally.

Education

  • 2004 - 2008
    University of Alberta
    Bachelor of Commerce - BCom, Marketing

Suggested Services

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Industry Focus. “Design Services”

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