Experience

• 

  Self-employed

  • Cape Town, Western Cape, South Africa

  • Business Consultant (Health, Distribution and Brand)

    • Jan 2018 - Present
    • Cape Town, Western Cape, South Africa

    Building a multi-insurer platform to market selected products and services to the 3.7 million members under health administration.Using mobile WASP platforms to deliver retail vouchers via app and USSD to motivate consumer behaviour change. Sourcing appropriate mobile content to serve to selected members. In addition to this I am responsible for Afrocentric Financial Services rolling out Value added products to Bonitas, Fedhealth and Polmed. This being the Afrocentric answer to competing head on with Discovery’s Vitality and Momentum’s Multiply programmes.Re-branding Bonitas Medical Aid to be more competitive as the Medical Aid for South Africa. This included a 2019 full brand positioning strategy done by Yellowwood and the appointment of Joe Public as the ATL agency.With Afrocentric Health being my biggest “consulting” client the entire Bonitas marketing team reports into me with an annual marketing budget in excess of R100m rand. Additional clients I consult for include Careworks, Oraclemed in Africa and Pollinate.

• 

  MMI Holdings (including Hello Doctor)

  • Cape Town, Western Cape, South Africa

  • Head of International Brands

    • Jan 2015 - Oct 2017
    • Cape Town, Western Cape, South Africa

    The International Brand team I headed up looked after the following brands with a strategic team based both in Cape Town and Centurion and in-country key staff linking into my team.• MMI Holdingso Investoro Employeeo Enterprise• Multiplyo South Africao India• Metropolitan Africao 13 Countries• Momentumo Africa o UKo Hong Kong• Guardrisk• MMI Health• Exponential• aYo (Joint venture between MTN and MMI Holdings)• Hello Doctoro Kenyao Indonesia• Eris(Board of Director Positions: Metropolitan Life, Metropolitan Health – Lesotho. Metropolitan Life and Metropolitan Health –Tanzania. Hello Doctor South Africa, Kenya and Indonesia.)(Marketing Board Positions – Metropolitan Nigeria, Ghana, Zambia and Botswana. Momentum UK and Hong Kong.)

• 

  Hello Doctor

  • Cape Town, Western Cape, South Africa

  • Founder, Chairman, Chief Marketing Officer

    • Jan 2010 - Oct 2017
    • Cape Town, Western Cape, South Africa

    Whilst running Greymatter advertising and through a personal family health related experience I identified a dire need to make a significant impact in improving healthcare delivery both in the primary and preventative space by creating a virtual, digitally driven doctor based advice platform.By harnessing existing relationships with Mobile Network Operators, app based technology and the latest client engagement skill sets Hello Doctor became a reality by making fully qualified medical doctors available 24/7 to a target market that would ordinarily not have immediate healthcare access.Whether it be educational via the Hello Doctor TV show we launched, voice and text access to doctors or simply serving up an array of Health related “tips” daily to your mobile phone.The primary countries of focus were South Africa, Kenya and Indonesia. During this time extensive VAS partnerships were established with Vodacom, MTN, Safaricom, Telkomsel and Inmost.The GSMA played a huge role in assisting and advising Hello Doctor on best practice and new territories to enter with specific MNO’s.MMI Holdings bought Hello Doctor and I relocated back from Indonesia in July 2015 to take up the Head of International Brands position in MMI Holdings.

• 

  Greymatter

  • Johannesburg, Gauteng, South Africa

  • Founder and Managing Director

    • Jan 2003 - Jan 2012
    • Johannesburg, Gauteng, South Africa

    Greymatter was a specialist Digital Marketing agency with offices both in Cape Town and Johannesburg. As owner and Managing Director of the agency we created a specialist team delivering on our client’s brand promises and activating marketing strategies through the effective use of data and highly personalised CRM engagement processes.Greymatter enjoyed tremendous growth, primarily thanks to its proven, results-driven approach to Direct Response Marketing that enhances its customers' strategic aims through the delivery of creative and effective multi-channel communications.Clients partnered with Greymatter for our expertise in the key focus areas of client acquisition, retention and activation as well as our ability to help them build their brand, augment their sales processes and enhance their customer relationships.Greymatter was sold to Mortimer Harvey in order to free up time and capital to launch Hello Doctor.Awards: Direct Marketing Organisation of the year 2008 Key clients• Absa Retail Bank• Absa Private Bank• Barclays• MTN• Mercantile Bank - Zimbabwe• Virgin Life Care South Africa• Parmalat• Mortgage SA• Oxford University Press (SA)• Emperors Palace

• 

  Planet Earth Direct

  • Cape Town, Western Cape, South Africa

  • Managing Director

    • 1998 - 2001
    • Cape Town, Western Cape, South Africa

    Founded and ran Planet Earth Direct - a specialist Direct Marketing and Project Management agency. I was involved in all areas of the business from day-to-day operations and client relationship management to providing input into strategic development and creative execution. Key Clients• Old Mutual Life • Peoples Bank• JD Group

• 

  Absa Group

  • Johannesburg, Gauteng, South Africa

  • Direct Marketing Specialist

    • 1994 - 1998
    • Johannesburg, Gauteng, South Africa

    After the formation of Absa Bank through the amalgamation of Allied, United Bank, Trust Bank and Volkskas Bank, I was approached to be a member of the team that was put together to establish a Direct Marketing presence for the banking group and grow Direct Marketing to the point that it would make a significant contribution to the bottom line of the organisation. Our initial focus was to set up an effective Information Management System to access useful data from the bank’s databases, and then use this information to design and implement client retention and cross-selling strategies and initiatives. Key to this process was my collaboration with the bank’s marketing and advertising agencies in terms of aligning direct response strategies with creative solutions.In April 1998, I left the Absa Group to establish my own Direct Response agency.

• 

  Various Companies

  • Johannesburg, Gauteng, South Africa

  • Director Of Marketing And Product Management Roles

    • 1989 - 1994
    • Johannesburg, Gauteng, South Africa

    After university, I joined the FMCG focused Frasers retail group in Lesotho for two years before relocated to Johannesburg to join WesBank and FNB in junior marketing management roles.