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Craig Thomas

Group Head of Marketing & Communications at PeopleIN
Intro Book
Seasoned marketing leader with 15+ years of experience in strategy, planning, and execution.
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Location
Greater Melbourne Area, AU
Skills
  • Marketing Strategy
  • Online Marketing
  • Marketing
  • Social Media Marketing
  • Marketing Communications
  • Show all
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Bio

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Craig Thomas is a seasoned marketing professional with 15+ years of experience in strategy, planning, and execution. He has held various leadership roles in marketing management, including Group Head of Marketing & Communications at PeopleIN and Founder at Hourglass Marketing. Craig has a Master of Marketing from Monash University and has worked in the Greater Melbourne Area.

Experience

  • PeopleIN
    • Australia
    • Staffing and Recruiting
    • 100 - 200 Employee
    • Group Head of Marketing & Communications
      • Dec 2021 - Present

    • Senior Brand Manager
      • May 2021 - Dec 2021

  • Hourglass Marketing
    • Founder
      • Apr 2020 - Present

  • Zenitas Healthcare
    • Australia
    • Hospitals and Health Care
    • 500 - 600 Employee
    • Head Of Marketing
      • Oct 2019 - Apr 2020

      Led a team of 7 to drive growth and brand strategy across 4 divisions.

    • Marketing Manager
      • Dec 2018 - Nov 2019

  • Australian Unity
    • Marketing Manager
      • Aug 2017 - Dec 2018

      • End-to-end strategic national marketing campaigns • Go to market strategy for health insurance products • Segmentation and customer value proposition development

  • Bupa Australia & New Zealand
    • Marketing Specialist
      • Sep 2015 - Aug 2017

      • Developing and executing the marketing and communications for Bupa’s GP, physiotherapy, rehabilitation, and TeleHealth services.• Communications and content management for various health programs for both patients and health professionals.• Digital asset management including website development and UX optimisation.• Always on social media strategy focused on health education.• Event management, including communication plans

  • Smilefast Pty Ltd
    • Marketing Manager
      • Apr 2012 - Aug 2015

      • Managing all communications and marketing strategy for a transformative online treatment solution for health professionals in Australia, NZ and South East Asia.• Event management, including all communications.• Website development, online content management, and UX optimisation• Translation of complex health information for patients• Regular reporting (including ROI) of all campaigns and budget management.

  • Archdeco Drafting and Office Supplies
    • Melbourne, Australia
    • Marketing Manager
      • May 2009 - Feb 2012
      • Melbourne, Australia

      Responsibilities include devising and implementing strategic marketing campaigns promoting office and drafting supplies, with particular focus on digital marketing including social media, as well as creating holistic customer experiences. Also oversaw and integrated all social media campaigns over several platforms including Facebook, Twitter, and industry blogs.

Education

  • 2011 - 2012
    Monash University
    Master of Marketing
  • 2005 - 2007
    Box Hill College of Music
    Bachelor of Music, Composition

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Staffing and Recruiting”

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