Okay, let’s calculate this. Craig has a mix of digital marketing skills, including analytics and social media measurement. His certification in Google Analytics Individual Qualification is a plus. However, his role isn’t explicitly stated, which makes it harder to estimate. Location is Encinitas, California, which is a desirable location for digital marketing professionals. According to national averages, digital marketing professionals with similar skills in the US can charge between $100-$200 per hour. Considering Craig’s certification and skills, I’d estimate his rate to be around $125 per hour.