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Bio

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Craig Stafford is a seasoned marketing professional with expertise in team building, product development, and event planning. With 20+ years of experience in marketing and management, he has held senior roles at Philips, Bose Corporation, and Polaroid. Craig holds an MBA from Duke University and has completed executive education programs in digital marketing and finance from Cornell University and the University of Pennsylvania.

Experience

  • Philips
    • Cambridge, Massachusetts, United States
    • Sr. Manager, New Product Introductions
      • Dec 2021 - Present
      • Cambridge, Massachusetts, United States

  • Bose Corporation
    • Framingham, MA
    • Global Marketing Program Manager, Headphones
      • Nov 2017 - Oct 2021
      • Framingham, MA

      Global Marketing Program Manager for Headphones. Responsible for driving and project managing the development and execution of Headphone Category marketing program plans across all marketing functions (web, digital, social, retail, etc.) on a global scale. Collaborate with Marketing Strategy Planning team to develop annual marketing plans and build dedicated marketing programs to execute against annual plan. Liaise with New Product Development teams to bring new headphone products to market.

    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Senior Manager, Americas Retail Marketing
      • 2013 - 2017

      Supported Sales team by developing & executing strategic Marketing programs to drive sales at key Bose resellers including Apple, AT&T, BJ’s, Costco, Microsoft, Nordstrom, Sam’s Club, Staples, Target & Verizon.

    • Senior Manger, Marketing Planning, Bose Retail Stores
      • 2007 - 2013

      Developed & executed strategic Marketing programs to drive awareness, traffic & sales at Bose’s 125+ North American retail stores. Supervised one Marketing Specialist.

    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Senior Manager, Product Lifecycle Management, Home Entertainment Division
      • 2006 - 2006

      Promoted to managerial role in less than one year. Supervised two Product Managers in day-to-day lifecycle management of all Home Entertainment products sold through U.S. Wholesale retailers.

    • Global Product Manager, Home Entertainment Division
      • 2005 - 2006

      Responsible for both global new product development and U.S. lifecycle management of existing products in the Companion computer speakers category.

    • Netherlands
    • Photography
    • 700 & Above Employee
    • Senior Marketing Manager, Instant & Conventional Imaging
      • 2004 - 2005

      Worldwide oversight for i-Zone instant camera/film product portfolio; P&L responsibility for North America. Additionally responsible for negotiation and maintenance of global licensing partnerships.

    • Senior Marketing Manager, Global Test Marketing
      • 2003 - 2004

      Led corporate Test Marketing Team in planning & execution of in-market tests in OH, TX & Dublin, Ireland to launch 5 new cameras in 6 months.

    • Senior Marketing Manager, Core Products Brand Team
      • 2001 - 2003

      Product Management – P&L responsibility for Spectra and Mio camera/film product portfolios for North America. Supervised one Marketing Manager.

    • Marketing Manager, Global New Product Marketing
      • 1997 - 2000

      Marketing Manager on cross-functional New Product Team for global launch of i-Zone Instant Pocket Camera and Pocket Film system. Integral in all Marketing aspects of new product development program.

    • Associate Marketing Manager, International Marketing Operations
      • 1996 - 1996

      Provided marketing support to all international subsidiaries, including packaging design, local marketing programs, etc.

    • Senior Paralegal
      • 1991 - 1994

Education

  • Duke University - The Fuqua School of Business
    Master of Business Administration (MBA), Marketing
  • 2018 - 2019
    Cornell University
    Executive Education Certificate, Digital Marketing
  • University of Pennsylvania - The Wharton School
    Executive Education - Marketing & Finance
  • Bucknell University
    Bachelor of Arts (B.A.), English Language and Literature/Letters

Suggested Services

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Industry Focus. “Marketing and Advertising”

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