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Craig Sabatello is a seasoned marketing professional with 26 years of experience in advertising, direct mail, and project management. He has managed numerous projects for top companies, including Pearson, TJX, and Fidelity Investments. Craig holds a BS degree in Communications from Fitchburg State University and has worked in various roles, including Media Project Manager, Traffic Manager, and Project/Traffic Manager. With expertise in marketing communications, strategy, and budgeting, Craig has a strong track record of delivering results-driven solutions. He is based in Somerville, Massachusetts, and is well-versed in the advertising and marketing industries.

Experience

    • United Kingdom
    • Education
    • 700 & Above Employee
    • Manager
      • Jun 2015 - Present

      Managing a team of Senior Project Managers and Project Managers who are working to deliver a wide range of both custom print and digital learning solutions for Higher Education throughout the United States and Canada. Responsible for leading the team in working closely with our sales partners to uncover solutions and solve problems for higher education instructors; developing producing, and delivering custom course material, and providing technical support for both the course adopters and the students.

    • Senior Media Project Manager / Team Lead for the Key Accounts Team
      • Apr 2013 - Sep 2015

      Lead a small group of Media Project Managers on the Key Accounts team of the Higher Ed division of Pearson Learning Solutions. Responsible for monitoring the progress and training project managers for the purpose of servicing all of the media needs for Pearson's biggest and most high profile accounts. Additionally, for 6 of our key account clients, responsible for working with learning solutions consultants to advise our clients on best solution options for their course needs and managing projects that provide high quality deliverables on time and within budget.

    • Media Project Manager
      • Apr 2011 - Apr 2013

      Coordinated and managed up to 100 projects simultaneously during peek production cycles with an outstanding record for on time delivery.Discussed project specifications with learning solutions consultants and sales reps to produce a variety of digital products for Pearson customers, including course management systems, websites, eBooks, and custom media for use in College Courses. Managed external vendors to complete products on time and within budgetProvided technical support for the project adopters to resolve critical issues that arise to ensure customer satisfaction with Pearson

    • Contractor - Traffic Manager
      • Sep 2010 - Feb 2011

      As as contractor, I manage numerous print and interactive projects for the HomeGoods division, including newspaper advertisements, store signage, concept design, interactive, and other various promotional material.

    • Traffic Manager
      • Sep 2009 - Aug 2010

      Developed, installed and operated a workflow trafficking system for THD, inc., managing all direct mail and electronic marketing campaigns throughout the creative process, from concept development through the delivery to production. Responsibilities included developing a system to track all projects; set, manage and enforce client and production deadlines; organize the design and writing staffs to ensure increased efficiency and speed of delivery; and serve as a liaison between the creative department and the account and production teams.

    • Project/Traffic Manager
      • Apr 2008 - Feb 2009

      Managed the internal production, through all phases, from concepts to delivery, of direct mail, collateral, and fulfillment projects for a number of Fidelity’s business lines (known as internal clients), such as High Net Worth, Guidance, Portfolio Advisory Services, Mass Marketing and several more. Responsibilities included work flow management, directing project teams, trafficking of materials; scheduling; budgeting; facilitating communication between account management, creative, the studio, and production; and providing solutions to satisfy our client’s needs to solve conflicts and assure that all deadlines were met.

    • Project/Traffic Manager
      • 2000 - 2008

      Managed the production of direct mail, from marketing concepts through printing and mailing; managed external vendors for DM and internal print needs; and managed the schedules of internal creative staff. Responsible for all creative staff responsibilities, ensuring that deadlines were met, trafficking materials, establishing, driving and enforcing proofing cycles, and scheduling the design and writing of catalogs and direct mail components for the creative department. Additional duties included performing the role of production artist; creating reservation forms, flyers and other print materials.

    • Production Planner
      • Sep 1997 - May 2000

      Worked for 2 and a half years as a traffic manager and production planner at Dickinson.Dickinson Direct was purchased by Protocol Direct shortly after I left

    • Broadcast Media Buying Assistant
      • 1995 - 1997

      spent 2 years assisting with media buys in radio and television for a number or clients.

    • Creative Services Intern
      • 1995 - 1995

Education

  • 1992 - 1995
    Fitchburg State University
    BS, Communications

Suggested Services

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Industry Focus. “Advertising and Marketing”

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