Experience

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  Cepheid

  • United States
  • Biotechnology Research
  • 700 & Above Employee

  • Director, Web Strategy

    • Jul 2022 - Present

  • Director, Global Digital Solutions

    • Aug 2021 - Jul 2022

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  Tenet Healthcare

  • Dallas/Fort Worth Area

  • Director, Web Strategy

    • Jan 2019 - Jul 2021
    • Dallas/Fort Worth Area

    As a leader in healthcare, Tenet is #167 on the Fortune 500 with facilities in 47 states and 108K employees driving a $17 billion business. 65 acute-care and specialty hospitals, 450+ facilities serving patients in ambulatory surgery centers, surgical hospitals, imaging centers, and urgent care centers.- Launched 47 acute-care websites- Progressive Web App (PWA)- Multi-channel strategy- Customer journey orchestration- CRM (Salesforce)- Marketing automation (Marketo)- SEO- Interactive health assessments- Platform and vendor vetting- HIPAA compliance- GDPR compliance- CCPA compliance- Leadership- Mobile app strategy- Analytics, business intelligence and insights- Performance metrics- Website translation integration- Campaigns- Google Analytics, Google Tag Manager, Google My Business, Google Search Console, Google Data Studio, Google BigQuery

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  Associated Luxury Hotels

  • Vice President, Customer Technology & Digital Solutions

    • Nov 2017 - Dec 2018

    Strategize and build digital channels to support multiple hospitality brands globally for marketing, loyalty and e-commerce.- Product Management- Mobile strategy, design & optimization- International e-commerce- Agency & vendor management- CRM- Multi-channel strategy- Loyalty- Email- Global translation & localization- Growth marketing- Cross-functional team leadership- Content marketing strategy & execution- User experience (UX)- Demand generation, SEO strategy- Conversion optimization- B2C & B2B- Marketing Automation- Digital innovation- Business development

  • Vice President, Loyalty & Content Strategy

    • Jan 2017 - Nov 2017

    Develop digital strategy for Americas, EMEA and APAC based hospitality business units. Concept, strategy and execution of industry leading CRM platform and launch of innovative loyalty program.- CRM- Loyalty- Content Marketing- Social Media- Email- Mobile- Digital Channels- E-commerce- Agency & vendor management- Strategic thinking- Business requirements- Solution development

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  Omni Hotels & Resorts

  • Dallas/Fort Worth Area

  • Director, Content Marketing

    • Oct 2014 - Jan 2017
    • Dallas/Fort Worth Area

    Digital business owner for the entire Omni Hotels & Resorts brand as well as chain of eleven restaurants. - Advertising- Product Management- E-commerce P&L ownership- User generated content (UGC)- On-site & email remarketing- Leadership- Content marketing strategy & execution- Mobile strategy, design & optimization- E-commerce personalization platform research & implementation- A/B & multivariate testing program execution- User experience (UX)- Demand generation, SEM & SEO strategy- Social media strategy & engagement- Multi-channel strategy- Conversion rate optimization- Team management- B2C & B2B- Average order size growth- Marketing Automation- Digital support for Omni and Global Hotel Alliance loyalty programs (10 million members)- Customer acquisition

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  Oakley

  • United States
  • Retail Apparel and Fashion
  • 700 & Above Employee

  • Manager, Digital Creative Services

    • Feb 2011 - Sep 2014

    Directed team that generated marketing and e-commerce content for global digital channels. Oversaw digital project management for wearable technology products.- E-commerce- Leadership- Apps (iOS & Android)- Growth marketing- Content marketing- Digital marketing- Mobile websites (responsive design)- Digital signage- Advertising- Brand protection strategy- Digital innovation- International e-commerce- Team management- Multi-channel strategy- Agency & vendor management- Demand generation, SEM & SEO- DTC- Cross-functional team leadership

  • Digital Producer

    • May 2008 - Feb 2011

    Managed e-commerce production and launching of websites for Oakley, Arnette, Revo and support for Ray-Ban.- Project management- E-commerce- User experience (UX)- Digital strategy- Product Management- E-commerce & brand asset production- International e-commerce- Social media strategy- Digital brand marketing- Search marketing SEO & SEM- Advertising- Customer experience

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  Sport Recon (start up)

  • Orange County, California Area

  • Founder

    • Jan 2010 - Sep 2014
    • Orange County, California Area

    Startup I built and sold to be a competitor to Active.com. Race event registration engine that gives a Google Streetview or Google Earth walkthrough of the course. The startup also put race info and event sponsor banners front and center instead of third-party ads. Event promotors received registration payments in real-time.