Experience

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  ninety9cents

  • South Africa
  • Advertising Services
  • 300 - 400 Employee

  • Creative Editor/ Designer

    • Jun 2022 - Dec 2023

    I recently moved back into this role as I wanted to get back into the FMCG part of the business. This is a bridging position – a link between the Creative and DTP studios.

  • Art Director & Group Head at ninety9cents

    • Mar 2019 - Jun 2022

    Working on heavy-volume & campaign-driven retail accounts requires constant maintenance while pushing the brands forward to attract new customers.• Review and mentor Art Directors daily. • Review and mentor DTPs output daily.• Concept, planning, execution and roll-out (print, digital and TV).

  • Creative Editor (retail)

    • Nov 2008 - Mar 2019

    On the Checkers foods, Checkers and Checkers Hyper Non-foods and CFS accounts I had to be present in the Creative & DTP studios concurrently. I dealt primarily with the day to day presence of the these brands in newspapers that appeared in every corner of South Africa, Namibia & Botswana. I was also sometimes required to take a print idea and make it work on various digital channels. When a campaign was approved it needed to be rolled out so that the communication was consistent & strong in a variety of forms of media. It also needed to be quality controlled for the duration of that campaign. Work ethic: When I receive a brief, it’s vital that I determine what not to do first. It eliminates recklessness & it helps me manage my time effectively. Advertising is far more than aesthetics, it's about discipline.A typical day: • Liaised with different departments on numerous occasions • Dealt directly with DTP to advise & troubleshoot• Dealt directly with client service with regards to problems • Was in constant contact with the Executive Creative Director and Group Heads• Was of a team that reviewed all Checkers & CFS (Checkers Food Services) DTP layouts • Was on the team that signed off all DTP FAs (around 10-15 different layouts a day)While all of that was happening opportunities like conceptual briefs happened, like• Full campaigns (concept, execution & roll-out)• Checkers non-foods reviews & sign-offs• Non-foods campaign development• Point Of Sale concept & roll-out• Digital work including Facebook posts, website artwork, GIF creation, Banner ad roll-out• Creating Shoprite Group annual report covers • Logo creation

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  Pam Golding Properties

  • Cape Town Area, South Africa

  • Graphic Designer

    • Jan 2008 - Oct 2008
    • Cape Town Area, South Africa

    I was responsible for designing all print media for the Boland and Overberg region. This included populating weekly newspaper templates, creating magazine advertisements, maps and other marketing material. The Boland & Overberg region market is vast & the Pam Golding brand needed to visib...

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  Claremart Auction Group

  • Cape Town Area, South Africa

  • Graphic Designer

    • Aug 2006 - Dec 2007
    • Cape Town Area, South Africa

    As the sole designer I was responsible for booking media, designing all print media, managing the brand (corporate ID) and for creating new templates that promoted the brand. Auctions were held often, so I had many deadlines during the week.

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  Laragh Courseware

  • Cape Town Area, South Africa

  • Senior Graphic Designer

    • Apr 2000 - Oct 2003
    • Cape Town Area, South Africa

    I used Flash to create linear and legible on-screen educational material. The training material could be anything from teaching staff how to e-mail, teaching people how to build a computer (A+) or internal training modules for larger corporations. To create vector graphics and simple animations. ...