Experience

• 

  R17 Ventures AG

  • Cape Town, Western Cape, South Africa

  • Performance Marketer

    • Jan 2024 - Present
    • Cape Town, Western Cape, South Africa

• 

  TMI Collective

  • South Africa
  • Advertising Services
  • 1 - 100 Employee

  • Display Lead

    • Oct 2022 - Jan 2024

  • Senior Programmatic Specialist

    • May 2021 - Oct 2022

    Managing on average 40 campaigns at any given time, I work across an array of clientele where I perform both the programmatic role as well as being the account manager. Daily, my responsibilities include building, monitoring, pacing, optimizing and reporting on the display campaigns within my portfolio. Strategy proposals also form a large part of my role, which requires being ready to give recommendations based on past findings as well as keeping on top of industry trends.

  • Programmatic Specialist

    • Oct 2020 - May 2021

    This period involved working on a multitude of clients within a variety of sectors. From Medical Aid to Real Estate Investment and e-commerce for food packaging companies, I have taken on responsibility in ensuring our campaign KPIs align with broader business needs. Day-to-day I build, run and monitor the display campaigns and their performance using DV360.

  • Associate Specialist

    • Nov 2019 - Oct 2020

    Working for 1 year on the Woolworths account, I was responsible for the daily pacing, campaign builds, optimizations and reporting using DV360 and CM360. I was involved in presenting in-depth analysis of campaign performance and recommendations to the digital team for all campaigns related to Food, Fashion and Special Occasions.

  • Graduate Programme

    • Jul 2019 - Nov 2019

    Paid Advertising InternThis entailed a 3 month introduction to TMI and the GMP Suite, whereby I also completed the Google Certifications for Search, Shopping and Display campaigns.

• 

  Digital Matter

  • Associate Director, Programmatic

    • Nov 2022 - Mar 2023

• 

  HaveYouHeard

  • Cape Town Area, South Africa

  • Strategy Intern

    • Nov 2018 - Dec 2018
    • Cape Town Area, South Africa

    My internship with HYH gave me a snapshot into agency demands and gave me some practical experience after completing my 3 year degree.