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Courtney Knatz

Assistant Vice President, Project Management Lead Manager at T. Rowe Price
Intro Book
Seasoned marketing leader with 20+ years of experience in program management, marketing strategy, and lead generation.
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Location
Baltimore, Maryland, United States, US
Skills
  • Marketing
  • Program Management
  • Email Marketing
  • Strategy
  • Direct Marketing
  • Show all
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Bio

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Courtney Knatz is a seasoned marketing professional with 20+ years of experience in program management, marketing strategy, and lead generation. She has held various leadership roles at top companies, including T. Rowe Price, Element Fleet Management, Constellation Energy, Brook Group, and Legg Mason.

Experience

  • T. Rowe Price
    • Assistant Vice President, Project Management Lead Manager

  • T. Rowe Price
    • United States
    • Financial Services
    • 700 & Above Employee
    • Assistant Vice President, Project Management Lead Manager
      • Feb 2017 - Present

    • Assistant Vice President, Account Manager
      • Nov 2015 - Jan 2017

  • Element Fleet Management
    • Sparks, Maryland
    • Marketing Manager
      • Sep 2011 - 2015
      • Sparks, Maryland

      Responsible for generating net new sales leads and increasing existing client product utilization by developing and executing integrated marketing campaign strategies focused on key growth areas. Channels include email, PR, digital media, social, and internal communication and awareness. Define key thought leadership topics, messaging and campaign strategies for educational pieces such as articles, infographics, tip sheets and white papers designed to educate and accelerate new leads through the buyer’s journey.

  • Constellation Energy
    • United States
    • Utilities
    • 700 & Above Employee
    • Marketing Director
      • Nov 2007 - Sep 2011

      Led the electricity market opening of Pennsylvania with a fully integrated branding and lead generation campaign including direct mail, radio, web, events, PR and print components which led to $12.6M in revenue in 2010. Built and led a dynamic highly successful national marketing team located in multiple regions and territories.

    • Marketing Manager
      • Apr 2004 - Nov 2007

      Developed and implemented brand awareness, customer acquisition and customer retention campaigns for the Mid-Atlantic region.

  • Brook Group
    • Baltimore, Maryland Area
    • Marketing Manager
      • Oct 2002 - Apr 2004
      • Baltimore, Maryland Area

      Enhanced marketing materials with a redesign, including a more professional look; designed a uniform marketing package. Instrumental in creation of sales process and pipeline creation.

  • Legg Mason
    • Baltimore, Maryland Area
    • Marketing Associate
      • Nov 1998 - Oct 2002
      • Baltimore, Maryland Area

      Designed and maintained web sites and marketing collateral used to promote for several product lines. Trained Financial Advisors on departmental products, consumer marketing and software.

Education

  • 1994 - 1998
    Towson University
    Bachelor of Science (BS), Business Administration/Marketing

Suggested Services

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Industry Focus. “Financial Services”

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