Experience

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  Big Red Rooster Flow

  • Northfield, IL

  • Brand Director - Operations

    • Oct 2017 - Present
    • Northfield, IL

    - Day-to-day operations focus on KPI metrics and continuous improvement initiatives with a 10 to 16 member team.- Ensure Management and employees’ fully understand business needs - tracking progress toward client and internal goals, monitoring P&L, and managing supply chain issues.- Create annual budgets for program, operational standards, and strategic business goals.- Implemented training program to improve employee performance and turnover rate.- Plan, organize and direct distribution of projects to ensure optimal return on investment and even workflow for clients.

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  Big Red Rooster Flow

  • United States
  • Strategic Management Services
  • 100 - 200 Employee

  • Design Director

    • 2014 - 2017

    - Managed full scope of all internal creative programs.- Created ad developed first design team for the company - creating and managing over 1,000 creative books in year 1.- Worked with project stakeholders and project management teams to ID and uphold visual standards to meet project needs.- Utilized internal design group skills and external design firms to create and approve pitch / sales decks and marketing materials.- Developed design deliverables for new brands that differentiated and elevated on-brand initiatives and strategies.

  • Sr Graphic Designer

    • 2012 - 2014

    - Created brand / install guides for Fortune 500 company construction projects - implemented by project management team.- Designed logos for new internal businesses.- Maintained and organized all brand visual assets.- Worked collaboratively with brand project managers on initial and revised brand assets.- Operated as lead of internal marketing initiatives (email newsletter, blog, social media and trade show graphics).

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  Harrington College of Design

  • Graduate Student

    • Jan 2010 - Apr 2012

    Earned a degree in Masters of Interior Design. My final thesis project focused on bringing layers of technology and parametric design into the furniture retail market.

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  CR Designs

  • Chicago, Illinois, United States

  • Freelance Designer

    • 2009 - 2012
    • Chicago, Illinois, United States

    - Litho label and carton marking design for warehouse retailers- Manage and trouble shoot with overseas factories and offices to carry out and develop projects in a timely manner for testing and shipping.- Mock-up carton and Point of Purchase designs for mass retailers, such as Costco & Sam's Club, for future product buys.- Create and design custom invitations. - Keep costs low for the client, but portray their personality through the invitation’s design.

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  Vendor Development Group

  • Chicago, Illinois, United States

  • Marketing Director

    • Feb 2005 - Nov 2009
    • Chicago, Illinois, United States

    - Responsible for showroom displays, print ads, packaging design, catalog design and point of purchase information. - Directed in-house and contract creative. - Managed creative process from concept to printing. - Guided sales force on product trends and brand reputation. - Created 3 brands within one company. -Helped keep integrity and standards of brands for 3+ years. -Managed communications with trade advertising, consumers and media. -Developed and guided all marketing efforts for consumer brands produced in China and in the US. - Grew the position from Marketing Coordinator to leading 2 people in house and 3 people in our overseas office within 3 years.- Photo retouch and layout design