Bio
Experience
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Creative Director
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Nov 2023 - Present
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Design Advisor
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Aug 2022 - Present
- Crafts the brand identity for early-stage startups in the tech industry, positioning them for growth- Provides expert advice on branding, UX / product design, and creative strategy
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Sr. Creative Director
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Apr 2022 - Dec 2022
- Led a team of multidisciplinary creatives covering product design, advertising, and branding - Organized a rebrand of the consumer app
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Director of Brand Design + Experience
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Sep 2019 - Apr 2022
- Directed a specialized team of designers and copywriters focused on brand identity and the customer experience - Built a packaging program from scratch, introducing cost-down and environmental initiatives - Led a redesign of the retail experience including national displays - Partnered with Pentagram to redesign the brand identity
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Design Director
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Oct 2015 - Sep 2019
- Responsible for design, photography, and all branded touchpoints - Executed an overhaul of the brand identity for the launch of the next generation of products (revamping all web pages, advertising, packaging, retail spaces, plus creating a booth at CES for launch)
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Senior Designer
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Mar 2014 - Oct 2015
- Managed a small team of designers - Responsible for all design work in the company including the website, advertising, emails, packaging, and more.
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Web Designer
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Mar 2012 - Mar 2014
- First marketing employee at the company- Designed web pages and ran tests to increase conversion rate
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Education
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2007 - 2011Boston University
Bachelor of Science, Advertising
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