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Courtland Sullivan

Analytics Manager at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Merge</span>
Intro Book
Digital marketing expert with experience in social media, analytics, and marketing.
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Location
Baltimore, Maryland, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
Skills
  • Social Media
  • Facebook
  • Marketing
  • Social Media Marketing
  • Advertising
  • Show all
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Bio

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Courtland Sullivan is a seasoned digital marketing professional with expertise in social media, analytics, and marketing. He has worked with various companies, including MERGE, Erickson Living, Major, Lindsey & Africa, Allegis Group, and The Creig Northrop Team of Long & Foster Real Estate, Inc., providing social media support, consulting services, and executing email marketing campaigns. With a Bachelor of Science degree in marketing and a minor in advertising from York College of Pennsylvania, Courtland has developed strong skills in marketing, social media, and analytics. He is certified in Google Analytics, Google Tag Manager Fundamentals, and Advanced Google Analytics.

Credentials

  • Advanced Google Analytics
    Google
    Feb, 2024
    - May, 2026
  • Google Analytics Certification
    Google Digital Academy (Skillshop)
    Feb, 2024
    - May, 2026
  • Google Tag Manager Fundamentals
    Google
    Sep, 2021
    - May, 2026

Experience

  • Merge
    • Analytics Manager
  • MERGE
    • United States
    • Marketing Services
    • 700 & Above Employee
    • Analytics Manager
      • Oct 2023 - Present

      Currently partnering with clients in the pharmaceutical, restaurant, e-commerce, and retail industries and setting them up to make data-driven decisions to improve user experiences on their websites and apps.Configuring tags within Google Tag Manager and managing data collection using Google Analytics for several websites.Providing analysis with the help of Google Analytics and data visualization platforms like Google Data Studio and Domo.Attending several client-facing meetings on a weekly basis to enhance relationships through communicating and setting expectations.

    • Senior Analytics Specialist
      • Oct 2022 - Oct 2023

    • Analytics Specialist
      • Sep 2021 - Oct 2022

  • Erickson Living
    • Catonsville, Maryland, United States
    • Web Analytics Developer
      • Nov 2020 - Sep 2021
      • Catonsville, Maryland, United States

      Operated in a dual role as part of the Web Team, specializing in web analytics and front-end development.Worked closely with Marketing to build custom reports and dashboards in Google Data Studio to monitor campaign and website statistics.Managed GTM on behalf of Marketing to track events and set...

  • Major, Lindsey & Africa
    • Hanover, Maryland, United States
    • Social Media and Email Specialist
      • Jan 2019 - May 2020
      • Hanover, Maryland, United States

      Created and executed corporate social media strategy to expand the business&#39;s digital footprint, grow the brand and bring in new business. Regularly posted content that aligns with that strategy to LinkedIn, Facebook, Twitter, Instagram and YouTube.Operated ad campaigns to boost thought leade...

  • Allegis Group
    • United States
    • Staffing and Recruiting
    • 700 & Above Employee
    • Social Media Specialist
      • Sep 2015 - Jan 2019

      Provided social media support and consulting services to marketing and communications clients within Allegis Group’s operating companies. Reported on key social media analytics to determine best practices for future social media strategy.

    • Email Marketing Specialist
      • Oct 2014 - Sep 2015

      Worked with marketing and communications clients within Allegis Group’s operating companies to coordinate and execute email marketing campaigns.Analyzed email statistics and key performance indicators to determine best practices for future email campaigns.Assisted with miscellaneous digital marketing tasks pertaining to social media, PR, analytics and SEO.

  • The Creig Northrop Team of Long &amp; Foster Re...
    • Clarksville, Maryland, United States
    • Digital Marketing Specialist
      • Jan 2014 - Oct 2014
      • Clarksville, Maryland, United States

      Operated the company's Facebook, Twitter, LinkedIn, Instagram and Pinterest pages.Created and distributed ongoing email campaigns.Wrote and edited copy for company blogs, marketing campaigns, and other miscellaneous web content.

  • Oletowne Jewelers
    • York, Pennsylvania, United States
    • Social Media Manager
      • Nov 2011 - Jan 2014
      • York, Pennsylvania, United States

      Managed Facebook and Twitter profiles to promote awareness of products and services in the York, Pennsylvania region.

Education

  • 2009 - 2013
    York College of Pennsylvania

Suggested Services

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Industry Focus. “Marketing and Advertising”

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