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Corinne Kelly is a seasoned sales and marketing professional with 20+ years of experience in management, sales operations, product marketing, and account management. She has held leadership positions at Juul Labs, Mars Wrigley Confectionery, Wrigley, and R. J. Reynolds, where she has developed and executed business plans, managed sales teams, and built strong customer relationships.

Experience

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Strategic Account Manager
      • Apr 2023 - Present

    • Regional Account Manager
      • Aug 2022 - Mar 2023

    • Key Account Manager
      • Oct 2018 - Jul 2022

      * Managed Regional Chain Accounts in the Mid-Atlantic assigned territory through a combination of maintaining regular call frequency to elevate rate of sale in existing customers as well as establishing selling opportunities with new Regional Chain customers.* Collaborated with Trade Marketing and Category Leadership team to develop custom Chain Retail Programing to drive rate of sale and incremental product placement within Mid-Atlantic Region territory.* Effectively communicated with internal departments, partner distributors, & retail customers to develop & execute sales strategy.* Routine management of sales execution and category leadership with all partner distributors and chain retail accounts. * Developed and delivered successful retail programming partnerships that maximize ROI sales budget.* Worked across internal departments to resolve any customer issues.

  • Mars Wrigley Confectionery
    • Baltimore / Washington Area
    • Senior Customer Manager Mid Atlantic
      • Jul 2013 - Oct 2018
      • Baltimore / Washington Area

      *Managed Mid-Atlantic C-Store key retailers and wholesalers to implement business building strategies and account distribution, shelving, merchandising and pricing execution that increased sales revenue through efficient trade spending, while improving the overall market share of Mars Wrigley brands.* Maintained strong customer relations with key accounts' management teams to enhance credibility, penetrate the account vertically and horizontally, and maintained open communications. Reached agreements on Mars Wrigley business plans and implemented tactics to execute the plans.* Developed and presented strategic business plans to achieve Mars Wrigley's and the customer's business objectives by using an insights based selling approach with the use of MSA and Neilsen data.* Worked with the C-Store Team Leader to identify, analyze, and address specific opportunities within accounts and developed appropriate strategies in order to meet changing customer needs.* Assisted and directed field personnel in the successful execution and completion of agreed upon business plans by using both field and outside resources to build Mars Wrigley business at assigned retail accounts.* Performed special projects requested by C-Store Team Leader.

  • Wrigley
    • Baltimore / Washington Region
    • Territory Sales Manager
      • Oct 1992 - Jun 2013
      • Baltimore / Washington Region

      * Developed, executed and achieved localized sales objectives in assigned retail stores based on national programs and objectives. * Maximized distribution, shelving, and merchandising of Wrigley products in assigned retail stores.* Managed convenience store groups and administered promotion programs. * Managed trade contracts, display programs, and expense budgets. * Participated in new product launches and store resets at customer locations. * Performed special projects at the direction of the Regional Market Manager.* Area New Hire Sales Trainer*

    • Area Sales Representative
      • Sep 1988 - Oct 1992

      * Management of territory sales, product marketing and account management programs.

Education

  • 1984 - 1988
    Loyola University Maryland
    Bachelor of Business Administration (B.B.A.), Marketing
  • 1980 - 1984
    Mount De Sales Academy

Suggested Services

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Industry Focus. “Consumer Goods”

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