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Corey Cornacchio is a seasoned sales professional with experience in leading sales efforts for pioneering manufacturers in the Robotic cleaning space and expanding life-changing medical devices into consumer retail channels. He has a strong background in sports licensing and has successfully created a new multi-million dollar Sports Licensing Division for Timex North America. Corey holds a BS degree in Business Administration, Marketing from Rider University.

Experience

  • Lucid Bots
    • Charlotte, North Carolina, United States
    • Vice President of Distributor Sales
      • May 2024 - Present
      • Charlotte, North Carolina, United States

      Leading the sales efforts for this pioneering manufacturer in the Robotic cleaning space.

  • Reliefband Technologies LLC
    • Horsham, Pennsylvania, United States
    • Vice President Retail Sales
      • Mar 2021 - Jan 2024
      • Horsham, Pennsylvania, United States

      Recruited to expand this life changing medical device into consumer retail channels and grow the current B2B business-Grew the retail business segment by over 35% with the acquisition of Key Retail Accounts including Walmart, Target, CVS, Best Buy, Bass Pro-Expanded products into new consumer setments including Airport Retail, Cruise Ships, Pharmacy-Increased revenue for key accounts in the B2B sector including Cardinal Health and McKesson

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Vice President-Sports Business Unit
      • Sep 2017 - Nov 2020

      Charged with leading the sales responsibility for the SPORTS Division which includes Sports Licensing, Core Sports and Sports Technology-Grew sales revenue for Sports Licensing by 32% in year 2-Executed the turn-around strategy to re-enter Timex into the sports technology marketplace -Added MLS to the sports license portfolio for 2020

    • Vice President of Sales-Sports Licensing
      • Feb 2017 - Sep 2017

      Successfully created a new multi-million dollar Sports Licensing Division for Timex North America-Led the acquisition of the most iconic sports licenses in the U.S (NFL, MLB, NHL, 60+ NCAA)-Partnered with product development team to create the TIMEX TRIBUTE Collection targeting avid sports fans-Developed and executed the go to market strategy that in year 1 resulted in 131 new accounts and over seven figure sales revenue

  • Geneva Watch Group
    • New York, New York
    • Vice President of Sales-Action Sports
      • 2014 - 2017
      • New York, New York

      Led the sales growth for the Game Time brand, a leader in the sports license products category. Licenses with all the major sports and collegiate leagues...NFL, MLB, NCAA, NBA, NHL and Premier League

    • Director Of Trade Marketing
      • 2012 - 2014

      Developed a new team focused on providing a higher level of strategic marketing direction and support to the key B-C and B-B sales groups within the company. Team is also responsible for executing the annual Trade Show and Event program with a presence at 13 shows and over 75 events.

    • Finland
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • National Sales Manager-New Business Development Team
      • 2008 - 2011

      Focused on penetrating new markets, opening the category leaders, and developing business partnerships for Polar products in both the B-C and B-B channels. Established new business in Best Buy, GNC, Footlocker, Costco, and penetrated the Education, government and fire and police sectors as well

    • Director of Sales
      • 2005 - 2008

      Led the Retail Sales Division during the period in which sales were at the highest level in company history. Managed a team of 11 direct reports, 2 sales managers, 7 account executives and 2 account coordinators. Team was responsible for business partnerships in large national chains, warehouse stores, regional reatilers and over 3K specialty retailers, along with 25 e-tailers.

    • Director of Brand Marketing
      • 1997 - 2005

      Head of the Marketing Team tasked with growing category and brand awareness, supporting all in-store activities, managing a 100+ event grass roots program, and successfully launching new products in the B-C and B-B channels. Managed a team of 10, along with a 2 person in-house creative group and an external Public Relations agency

    • Marketing Manager
      • 1995 - 1997

      Developed and executed marketing programs designed to build category awareness and drive sell through in key B-C and B-B channels (in store POS, grass roots events and sponsorships, product promotions, trade shows...)

Education

  • Rider University
    BS, Business Administration, Marketing

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Industry Focus. “Technology and Software Development”

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