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Connie Cook profile image

Connie Cook

Small Business Owner at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Optum</span>
Intro Book
Marketing professional with 20+ years of experience in product development, brand management, and market research.
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Location
Greenville-Spartanburg-Anderson, Sout...
Skills
  • Marketing Strategy
  • Marketing Communications
  • Brand Development
  • Marketing
  • Product Development
  • Show all
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Bio

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Connie Cook is a seasoned marketing professional with a strong background in product development, brand management, and market research. She has 20+ years of experience in various industries, including consumer packaged goods and retail. Connie holds an MBA in Marketing from the University of Phoenix and a BFA in Visual Communication from the University of Wisconsin-Milwaukee.

Credentials

  • Social Media for Business Certification
    WILLIAM RAINEY HARPER COLLEGE EDUCATIONAL FOUNDATION
    Sep, 2017
    - May, 2026

Experience

  • Optum
    • Small Business Owner
  • Vines of Tryon Gift Shop and Boutique
    • Tryon, North Carolina, United States
    • Small Business Owner
      • Oct 2020 - Present
      • Tryon, North Carolina, United States
  • Milliken & Company
    • Spartanburg, South Carolina
    • Hard Surface Product Manager
      • Dec 2019 - Sep 2020
      • Spartanburg, South Carolina
  • Prym Consumer USA
    • Spartanburg, South Carolina
    • New Product Development Manager
      • Oct 2018 - Oct 2019
      • Spartanburg, South Carolina

      • Innovative new product development for global CPG manufacturer in the craft and hobby industries• Developed and managed products from cradle to grave for mass retail and distributor channels • Leveraged market insights to develop influencer network of digital marketing contributors • Collaborat...

  • Crescent Cardboard Company
    • United States
    • Design Services
    • 1 - 100 Employee
    • Senior Product Manager
      • Jan 2016 - Oct 2018

      • Managed entire global product portfolio from cradle to grave for leading manufacturer in consumer packaged goods and commercial wall decor industries• Conducted decor, design, texture, color and consumer trend market research• Developed digital marketing content to support brand strategy• Developed and presented educational classes and seminars on decor, color and consumer trend forecasting as well as art conservation• Developed product launches encompassing on-trend fabrics, textures, colors and patterns for both retail and contract markets• Supported sales team by conducting customer line reviews, line extension proposals and competitive analyses• Successfully partnered with senior management, internal and external team members in cross-functional roles

    • Product Manager
      • Mar 2011 - Jan 2016

  • C2 Marketing Communications, Inc.
    • Creative Director
      • Jan 2010 - Mar 2011
  • Logan Graphic Products, Inc,
    • Director of Marketing
      • 2006 - Oct 2009

      • Developed and implemented all marketing and promotional programs, with strong focus on creating and executing innovating marketing campaigns and new product launches in support of privately-held retail products manufacturer• Liaise between vendors, clients, and staff to develop unique and effec...

  • AstraZeneca Pharmaceuticals
    • United Kingdom
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Pharmaceutical Sales Specialist
      • 2004 - 2006

    • Senior Designer, Customer Solutions
      • 2001 - 2004

  • GBC
    • Senior Corporate Communications Designer
      • 2000 - 2001
  • Chaney Company
    • Senior Art Director
      • 1998 - 2000
  • GL Graphic Link
    • Creative Director
      • 1989 - 1998
  • Bernard & Company
    • Graphic Designer
      • 1986 - 1989
  • Lamplight Farms
    • Graphic Artist/Internship
      • 1985 - 1986

Education

  • 1982 - 1985
    University of Wisconsin-Milwaukee
  • 2017 - 2017
    The Learning Resource Network (LERN)
  • 2003 - 2006
    University of Phoenix

Suggested Services

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Industry Focus. “Marketing and Advertising”

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