Bio
Experience
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Customer Service Associate
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Nov 2022 - Present
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PXG (PARSONS XTREME GOLF)
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Scottsdale, Arizona, United States
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Marketing Generalist / Senior Editor
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May 2020 - Feb 2023
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Scottsdale, Arizona, United States
Moved directly from BIG YAM, The Parsons Agency to the in-house marketing team at PXG after the agency’s transition on April 30, 2020.Parsons Xtreme Golf (PXG) was founded in 2014 by well-known businessman, philanthropist and golf nut Bob Parsons with the sole intent to design and develop the world’s finest golf clubs – no matter how much it cost or how long it took. Today, PXG offers a full line-up of right- and left-handed custom clubs including drivers, fairway woods, hybrids, irons, wedges and putters. PXG is committed to innovation, continuously exploring new technologies and developing unique properties that make PXG clubs perform unlike anything else.Staying true to its disruptive roots, PXG Apparel – lead by fashion entrepreneur and skilled business executive Renee Parsons – is edgy, performance-driven and modern. Offering luxurious, fashion-forward apparel, the line is sparking a style movement both on and off the course.
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BIG YAM, The Parsons Agency
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Scottsdale, Arizona
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Executive Assistant
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Jan 2015 - May 2020
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Scottsdale, Arizona
BIG YAM is an award-winning advertising agency in Scottsdale, Arizona, that delivers creative strategy, digital advertising, social media, public relations and web and software development services that empower brands to tell their story. Founded by American businessman and philanthropist Bob Parsons, its mission is to help brands Discover Their Truth and Declare it to Their World. As an independent agency, BIG YAM rallies seasoned creative, digital, development and marketing professionals to create effective communications that are efficiently deployed for businesses across industries.
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USA Barcelona Realty Advisors
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Scottsdale, AZ
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Director of Communications
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May 2013 - Sep 2014
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Scottsdale, AZ
• Office administration: manage expense reports, travel needs and personnel records; create presentations; coordinate meetings/ collateral needs; internet research and special projects• Executive Assistant to CEO and COO - including attendance at executive meetings and transcribing minutes • Assist CFO with company budgets, accounts receivable/payable, monthly reports and year-end taxes• Maintain relationships with investors, vendors, media, industry peers• Plan and execute company retreats, events, investor receptions• Publish monthly newsletter for investors and industry peers; manage database• Design corporate brochures, maintain content for corporate website• Managed public relations efforts
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Goodwill of Central Arizona
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Phoenix, Arizona
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Executive Marketing Assistant
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Jul 2011 - Apr 2013
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Phoenix, Arizona
• Supported vice president of marketing with administrative and corporate marketing efforts• Planned and executed special events• Supported public relation efforts• Managed fundraising process, relationships and database for annual gala; secured sponsorships• Assisted with corporate communications• Maintained department budget • Supervised direct report
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United States
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Real Estate
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700 & Above Employee
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Senior Manager, Corporate & Retailer Relations
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Sep 2009 - Mar 2011
• Retailer relations specialist for national clients; coordinated special events/communications; managed corporate database • Researched, created and recapped presentations for national retailer meetings with the marketing, public relations, digital and research teams• Corporate planning and participation at industry conventions and events; coordinated keynote speakers• Strategic digital communications
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Senior Manager, Public Relations
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Sep 2005 - Sep 2009
• Industry nominations and surveys for a publicly-traded company• Working relationship with the National Association of Real Estate Investment Trusts (NAREIT)• Corporate messaging for crisis information manual; drafted and updated executive bios for corporate website• Media training • Reviewed all corporate, non-financial press releases for submission to PR Newswire• Assisted with department budget• Published quarterly corporate newsletter to a 15K+ database, consisting of retailer executives, stakeholders, investors, city officials, and civic leaders; worked with top national retail executives for participation • Supported public relations and marketing efforts for events and grand openings• Initiated hiring process for department, screened applicants and assisted with selection; supervised direct report
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Executive Assistant/Coordinator, Development & Marketing
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Aug 2001 - Aug 2005
• Supported the senior vice president of marketing and senior vice president of development; coordinated executive team meetings; researched data for presentations• Coordinated events for key milestones in new regional shopping center developments and grand openings• Maintained database, coordinated meetings and updated presentations for civic leaders, architects and communities • Researched and communicated new project development status to key stakeholders, city officials, associated vendors and internal departments• Worked with vendors in production of project collateral
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Westcor (Purchased by Macerich)
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Phoenix, Arizona
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Leasing Assistant
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Dec 1998 - Jul 2001
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Phoenix, Arizona
• Supported administrative needs for the vice president of leasing including correspondence, travel arrangements and screening calls• Prepared letter proposals and leasing packages for new leases and renewals; assisted with lease data entry and negotiation process to contract• Scheduled meetings for industry conferences and hosted corporate booth
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Advantiv Solutions (formerly Marketect)
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Phoenix, Arizona
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Executive Assistant/Office Manager
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1997 - 1998
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Phoenix, Arizona
• Administered RFP Access database; populated product specification templates• Liaison to higher education clients and potential new clients by providing documents for web-based RFP facilitator and drafting project plans• Scheduled conference attendance; processed exhibit space applications, ordered services/rentals; assisted with pre-conference mailings to preregistered attendees, coordinated travel logistics• Developed procedure manual for data integration into Access database and maintained asset management report• Assisted with hiring process – ad placement, filtering applicants, scheduling interviews and regret letters
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