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Bio

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Credentials

  • IT and Cybersecurity Risk Management Essential Training
    LinkedIn
    Feb, 2023
    - Apr, 2026
  • SQL for Non-Programmers
    LinkedIn
    Feb, 2023
    - Apr, 2026
  • Microsoft SQL Server 2019 Essential Training
    LinkedIn
    Mar, 2022
    - Apr, 2026

Experience

    • Australia
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Head of Revenue and Growth
      • Apr 2023 - Present

      In my current role as the Head of Revenue and Growth, I am primarily tasked with driving the company's financial success by ensuring sound financial planning, modelling, and forecasting of financial statements. With a focus on lean accounting foundations, my team and I have undertaken rigorous corporate financial statement analysis which has enabled us to spot trends and forecast with greater accuracy.Key responsibilities include:• Strategic Leadership Collaboration: I work closely with the senior leadership team to executing current strategic plans and co-developing innovative strategies to ensure sustainable growth.• Revenue Alignment and Management: I spearhead the synchronisation and strategy of the revenue-focused departments. By actively supporting business expansion across multiple customer demographics, I also collaborate with our marketing team to optimise strategies and elevate overall customer satisfaction.• Finance Management: Guiding the fiscal integrity of the organisation, I spearhead budgeting processes, ensure stringent financial compliance, and optimise investment strategies. Through a holistic approach to financial oversight, I foster sustainable growth while mitigating risks, ensuring a robust bottom line and maximising shareholder value.• Market Analysis and Strategic Planning: In line with the in-depth analysis of corporate financial statements, I regularly analyse market trends and opportunities. This foresighted strategy paves the way for devising competitive approaches and initiatives that enhance revenue generation.• Operational Oversight: I take a comprehensive role in supervising critical finance departments, ensuring precision and transparency in all financial transactions. Continuously monitoring and optimising our revenue streams is crucial. In parallel, I prioritise forging and nurturing strategic partnerships, enhancing our market presence, and streamlining operations to achieve superior efficiency and broader outreach.

    • Business Development Analyst
      • Dec 2022 - Apr 2023

      As a Business Development Analyst at Ultramax Systems, my primary focus was on strengthening the company's market position. I developed and improved the internal database for sharper business operation and strategy reporting. Furthermore, I analysed product sales, optimised the supply chain, and performed a competitor analysis to expand our market share.Key Achievements and Responsibilities:• Strategic System Analysis: Spearheaded the design and enhancement of our internal database, utilising advanced systems solutions to foster improved reporting on business operations and strategies.• Stakeholder Collaboration: Actively collaborated with stakeholders across diverse business units including sales, finance, and projects. Facilitated open communication channels to develop analyses and comprehensive documentation tailored to suit the needs of production, managerial, and executive teams.• Data-Driven Evaluation: Engaged in regular and rigorous analysis of product sales and the supply chain, utilising real-time data to drive awareness of requirements, identify system inefficiencies, and ensure product availability met demand.• Competitor Analysis: Performed extensive competitor research, leveraging insights to strategically increase our market share and position ourselves more dominantly within the industry.• SEO & Web Development: Led initiatives to optimise our online presence, refining our SEO campaigns and enhancing web development to boost online performance.• Reporting & Documentation: Authored and periodically updated both internal and external documentation. Delivered monthly status reports, offering transparent communication on system processes, achievements, and recommendations to stakeholders at all organisational levels.

    • Data Management & Development
      • Feb 2022 - Dec 2022

      Oversaw the translation of company vision and strategy into tangible outcomes, driving revenue growth by enhancing both digital and print marketing through strategic data management, innovative software, team collaboration, and optimised processes.Key Achievements and Responsibilities:• Spearheaded the transformation of company vision and strategy into actionable data-driven initiatives, directly contributing to an up-tick in revenue targets.• Orchestrated enhancements in both digital and print marketing by integrating advanced data management strategies, bespoke software solutions, and collaborative team dynamism.• Leveraged advanced data analytics to unearth profound insights into market trajectories, pinpointing growth avenues and areas poised for refinement.• Acquired proficiency in SQL for robust database management and Microsoft Excel for intricate data modelling, reinforcing the company's decision-making apparatus.• Regularly created and delivered impactful presentations, making complex data narratives accessible to a diverse audience spectrum from tech aficionados to business leaders.• Maintained a proactive stance on market research, ensuring our marketing manoeuvres resonated with evolving industry benchmarks.• Continually improved my proficiency in business correspondence, delivering succinct reports, proposals, and vital communications.

  • APACE WA
    • Perth, Western Australia, Australia
    • Board Treasurer
      • Dec 2023 - Present
      • Perth, Western Australia, Australia

      Key ResponsibilitiesOversee annual budget development, business plan, audit reports, and material business decisions; Advising the Committee of Management on financial strategy, planning and cash management; Ensuring the accuracy of financial records & reporting; Managing key stakeholder relationships as delegated.1. Financial Strategy & Planning • Advise the Committee of Management on financial strategy• Facilitate Apace processes to develop a budget and monitor & evaluate financial progress• Maintain controls on income & expenditure, including authorisations & delegations• Support the development and oversight of an Apace financial procedures manual2. Financial Reporting & Audit• Analyse and review Apace budgetary and financial data• Ensure Committee of Management members can access the financial reports in a timely manner • Present to Committee of Management on monthly financials including potential risks or opportunities• Lead & supervise annual audit• Report to the Annual General Meeting on the financial position of the organisation• Ensure all requirements of the ATO, ACNC and any other regulatory body are fully met• Provide counsel on corporate governance principles and director liability3. Risk Management• Support the development and integrity of a Risk Management System and supporting procedures• Protect the organisation against fraud and theft, ensuring robust banking services• Oversee quality control of finance and risk policies• Ensure Apace is compliant with tax regulations such as GST

    • Revenue Analyst
      • Oct 2017 - Feb 2022

      Jul 20 – Feb 22 Revenue AnalystKey responsibilities:• Developing and maintaining live reports through Power Bi for multiple departments.• Retrieving and analysing data from the company database.• Working with international stakeholders to review current trends and forecasts.• Facilitating collaborative meetings between stakeholders and senior management.• Analysing, interpreting, and presenting data to stakeholders and senior management.• Analysing key metric performance and liaising with state and operations management teams to identify non-adherence to strategy.• Analysing monthly, quarterly, and annual revenue results to identify areas of improvement.• Reviewing and maintaining data integrity and security and identifying and attending to areas that require clean-up.Oct 2019 – Jul 2020 Operations Project CoordinatorKey responsibilities:• Conducted regular analyses of centre financial results and liaised with operations teams to achieve financial performance metrics, including sales and KPI targets.• Assisted the Contact Centre Management team with data analyses for sales trends and KPI reporting.• Assisted in ongoing reviews of business processes and developed optimisation strategies.• Managed projects, developed project plans, and monitored performance to provide efficient solutions.• Worked closely with operations teams to provide analytical reviews.Jun 2018 – Oct 2019 Senior Contact Centre Sales AgentKey responsibilities:• Conducted sales coaching and training with Contact Centre Staff. • Completed staff reviews and implemented coaching plans to improve staff performance.• Improved and maintained staff morale.• Worked effectively as part of a sales team to reach KPI targets.Oct 2017 – Jun 2018 Contact Centre AgentKey responsibilities:• Handled inbound sales calls, customer service calls, emails, and webchats.• Achieving daily, weekly, and monthly KPI targets.• Conducted outbound follow-up sales calls.

Education

  • 2022 -
    Swinburne University of Technology
    Master of Business Administration - MBA, Business Administration and Management, General

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Industry Focus. “Industrial Machinery Manufacturing”

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