Experience

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  TIGER BROKERS

  • 北京市

  • User Research

    • May 2021 - Present
    • 北京市

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  字节跳动

  • 中国 北京市

  • 电商战略

    • Jun 2020 - Present
    • 中国 北京市

    抖音电商战略• 作者机构业务:通过后台数据与走访，摸底电商作者机构生态，制定机构分级策略和激励政策并持续迭代;在头 部作者机构中寻找有实力并有意愿的伙伴共同落地达人基地，制定准入规则、扶持政策并跟踪基地落地情况• 头部达人业务:主要对接头部明星以及星野(主要达人有罗永浩、戚薇等)，负责年框合同制定、预算审批，并对达人年框完成情况进行追踪，通过周报、日报监控年框达成情况并对后续运营重点做出建议和规划• 调研项目:负责创新项目的用户调研部分。例如对某社区团购用户/团长调研;潮流电商人群调研 for 新 App(现抖音盒子)，早期对标小红书&得物&淘宝逛逛市场中台战略——国际化用户研究经理 2020.4—2020.12• 海外:负责 TikTok、Helo、Resso 等海外产品(日韩、东南亚、中东等地区)BHT 及其他市场品牌相关调研，根据市场优先级制定调研计划，对调研频率、预算、供应商对接、采购流程进行把控。审核调研报告并进行跨市场汇总。搭建关键指标监测看板并进行跨部门分享• 国内:负责抖音火山版、抖音电商、番茄小说、飞书等产品 BHT 及其他市场品牌相关调研。并 BP 娱乐运营战略，参与娱乐号生态调优项目，制定娱乐内容分级标准。

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  快手

  • Beijing City, China

  • Business Analyst

    • Aug 2018 - May 2020
    • Beijing City, China

    Work mainly with Live feature team to do user research, by conducting usability test, online survey,FGD and IDI Find key insights through funnels, user segmentation, retention analyses and regression models(DID and matching methods) to help with strategic decision for the product Help with management team to set OKR, build automated dashboards, reports, and models to help teams make faster better decisions

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  Nielsen

  • Beijing

  • Analyst

    • Jun 2017 - Aug 2018
    • Beijing

    • Good command of both quantitative and qualitative skills, have experiences in moderating IDI and FGD• Design questionnaire and discussion guide independently. Experienced in consumer behavior analysis, data analysis, usability test and concept test, have in-depth analysis of data and write research report• Good at consumer research and segmentation, brand research, concept test and satisfaction survey. The industry involved ranged from CPG, FMCG, real estate, Tel&Tech, Internet, education, etc.• Have quick understand of business needs and keen insights on both consumer behavior and dataset

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  Philips Respironics

  • Pittsburgh

  • Consultant

    • Jan 2016 - Apr 2016
    • Pittsburgh

    • Partnered with Philips Respironics to generate insights from over 4,000 observations and 315 variables of patients’ survey data provided by Swedish Hospital and made the survey predictive• Found out the key drivers of sleep apnea in order to commercialize the survey as diagnostic tools • Served as the team’s Champion of Data Analysis which entailed cleaning the data set and using advanced multivariate statistical methods such as cluster, PCA, multiple regression and logistic regression to analyze the data using SPSS/SAS/R

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  Luxe Co.

  • 中国 北京

  • Translator & Assistant Analyst

    • Sep 2014 - Jan 2015
    • 中国 北京

    Luxe. Co is an online media group focusing on the coverage of fashion, lifestyle and arts.• Gathered research reports on the latest innovations in fashion, lifestyle and arts• Translated articles on WWD, Business Insider, the Telegram from English to Chinese for readers• Published articles and additional information via WordPress • Assisted in the preparation of large scale events and aided in logistics planning; eg. Salon on Wearable Tech; Embroidery Salon; New App Launch Conference • Assisted the Chief Analyst in analyzing the marketing strategies of luxury brands; this information was used to provide intelligence to Chinese investors

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  Harper's Bazaar

  • 中国 北京

  • Assistant Editor

    • Apr 2014 - Jul 2014
    • 中国 北京

    • Published 3 articles on fashion including exclusive interviews with musicians and designers • Took charge of special columns and was responsible for editing and typesetting• Proposed special coverage on the integration of music and fashion to cater to summer music trends; proposal was implemented which led to one of the summer’s most popular musicians to be featured as the cover girl • Participated on a team that was responsible for marketing the digital edition of the magazine; conducted research on consumer interest that would aid in increasing the popularity of the app• Built and maintained relationships with public relations representatives of fashion brands