Experience

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  GEOX Asia Pacific Limited

  • Hong Kong
  • Retail Apparel and Fashion
  • 1 - 100 Employee

  • Regional Visual Merchandising & Project Manager

    • Nov 2022 - Present

  • Visual Merchandising Manager (HKG, MAC & SE Asia)

    • Jun 2017 - Nov 2022

    As being the key person for VM issue with Asia, HK & Macau Team, handle the VM guidelines with HQ from Italy and provide a solution for the limitation in countries.Manage the shops opening and provide the proposal for VM & graphic issue which included POP, display unit & Marketing issue. Responsible for HK and Macau retail DOS (direct operating store) windows and in-store display implementation according to the corporate guideline Provide training to HK and Macau retail frontline and related departments on VM standard and execution requirement  Conduct regular shop visit and communication with front line to ensure qualified VM maintenance is achieved Attend regular retail cross functional meeting, align/ adjust VM action plan to ensure optimal operation result  Follow up corporate merchandising reports and analysis, ensure sufficient alignment is obtained between HQ and local operation Manage the VM P&L, expenses and deadlines for each production and projects execution Liaise with HQ and other retail teams (construction, merchandising, legal..) to maximize the impact of VM initiatives Design and develop VM proposal and graphic for local campaigns by using Photoshop and Illustrator software. With the support of wholesale department, provide VM guideline and execution advice to Asia Pacific wholesale clients Provide training to wholesale department and key distributors on VM knowledge  Provide VM support to ad hoc projects and instruction from line manager from time to time

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  Emperor Group 英皇集團

  • Wan Chai

  • Manager of Visual Merchandising

    • Jun 2013 - Apr 2016
    • Wan Chai

    Manage the VM team which handle the seasonal display, event, PR, Adv, CRM issue, also, involved with project team to develop the store image and planning for HK, Macau & China market.Develop the new props for display use which need to follow up the whole processing fromzero to hundreds.Training and designing for guidelines is part of the major work for this post too.

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  Belle Worldwide Limited

  • Lai Chi Kok HK

  • Visual merchandising supervisor

    • Feb 2010 - Jun 2013
    • Lai Chi Kok HK

    Managed the VM team to handle the retail & wholesales business in HK & Macau market.Designed and follow up the production for POP, graphic, seasonal window, event & display unit.Training & guidelines is major part of this post too.

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  ECCO Shoes

  • Wan chai

  • Senior visual merchandiser (APAC)

    • Mar 2004 - Dec 2010
    • Wan chai