Okay, let’s tackle this. So Collin has a mix of sales, marketing, and customer service skills, which are valuable in the industry. Location is Encinitas, California, which is a desirable area. However, the rate is lower compared to major cities like San Francisco or New York. Considering his skills and location, I’m estimating around $120 per hour, which is on the lower end of the scale. Average rates for sales professionals in California range from $100 to $200 per hour, depending on experience and industry. This rate is more in line with entry-level or mid-level sales professionals.