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Colleen Welch is a seasoned sales and marketing professional with extensive experience in driving revenue growth and leading high-performing teams. She has a strong background in direct sales, marketing strategy, and team leadership, with a limited working proficiency in Spanish. Welch has held various roles, including Senior Director of Advancement at Gosnold Behavioral Health, Global Senior Partnerships & Event Sales at Forrester, and Director of Sales & Marketing at Entertainment Cruises Inc. She is a graduate of Plymouth State University with a degree in Organizational Communications, English, and Journalism.

Experience

  • Gosnold Behavioral Health
    • Falmouth, Massachusetts, United States
    • Senior Director of Advancement
      • May 2024 - Present
      • Falmouth, Massachusetts, United States

  • Forrester
    • Cambridge, Massachusetts
    • Global Senior Partnerships & Event Sales
      • Mar 2020 - May 2024
      • Cambridge, Massachusetts

      Consult and advise SaaS companies on the best strategies to drive lead generation, brand awareness and how to stay cutting edge in terms of market research and analyst relations. Collaborate on global event execution across North America, EMEA and APAC assisting on-site for large-scale events. Manage multi-million dollar quota, consistently exceeding plan as a top performer and leader on the team.

    • Senior Sales Account Executive & Team Leader
      • Sep 2016 - Mar 2020
      • Boston, Ma

      Responsible for driving over a 15 million dollar annual city goal through coaching and mentoring a local team of sales managers & support staff. Managing over 20 different SMERF & Tourism segments, I was responsible for brainstorming marketing strategies, tracking goals and the overall motivation and success of our team. In addition to this, I solely handled the University market driving its success to six figure sales and earning this market top recognition locally and nationally within our fleet.

    • United States
    • Hospitality
    • 400 - 500 Employee
    • Director of Sales & Marketing
      • Apr 2013 - Jun 2015

      Managed the entire sales and marketing efforts for our two ships, the Spirit of Philadelphia and Freedom Elite private charter yacht. Responsible for the day-to-day functions of the Sales & Marketing team & its support staff as well as all promotions, partnerships, budgeting, forecasting, negotiations, conflict resolution and overall strategic planning for city growth.

    • National Accounts Development Manager - Education
      • Oct 2011 - Apr 2013

      Responsible for mentoring sales managers in 6 cities within our fleet. As a Development Manager I was tasked with coaching, marketing efforts, training, sales motivation/incentives, reviews, quarterly meetings and the overall revenue and business development of our University/College segment. I oversaw the progress and completion of surpassing a collective yearly team goal. In addition to my development duties, I was solely responsible for finding, selling, planning and executing events for a million dollar University/College Market in Boston, including but not limited to; students, faculty/staff, conferences, formals, donor appreciations, fundraising, orientations, senior week events, etc.Key Achievements:• Exceeded Individual sales target of $1.1M by 12% • Exceeded National sales target of $4.1M by 5%• Exceeded Social Team goal of $4.0M by 5%• Chosen as participant, and elected group team leader, in company sponsored managerial development program

    • Sales Team Leader - SMERF
      • Aug 2007 - Sep 2011

    • Sales Account Executive
      • Mar 2005 - Aug 2007

    • Admissions Representative
      • 2004 - 2005

Education

  • Plymouth State University
    Bachelors, Organizational Communications, English, Journalism
  • Medway High School
  • Franklin High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Business Services”

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