Experience

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  On The Mark Strategies

  • Account Executive

    • Jan 2016 - Present

    Writing: newsletters; blog posts; marketing copy; web copy; training materials. Graphic design. Presentations. Proposals. Project management. Client relations. Video editing. Support services.

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  Cameo Marketing Communications

  • Rowlett, TX

  • Freelance Writer/Marketer/Owner

    • Jan 2005 - Present
    • Rowlett, TX

    • Ghost wrote blogs, newsletters, magazine articles, press releases, books, white papers, and industry publications for clients in financial services, technology, non-profit, strategic planning, marketing, and other industries. See blogs posts here: http://blog.myncu.com/neighborhood-credit-union/archives.html.• Designed e-mail newsletters using various content management systems.• Conducted thorough and extensive online research and subject interviews for writing assignments.• Built business on word-of-mouth referrals from satisfied clients.

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  Texans Credit Union

  • Richardson, TX

  • Marketing Director/ Marketing Communications Manager/ Communications Specialist

    • 1996 - 2005
    • Richardson, TX

    Marketing Director, 2003-2005• Oversaw promotion, protection, and enhancement of credit union brand with marketing campaigns, marketing collateral, and corporate communication efforts.• Managed a $750,000 budget and two employees.• Wrote, designed, and managed credit union web site, e-mail campaigns; published member newsletter.• Represented credit union on various community/industry boards/committees, including Richardson Corporate Challenge.• Championed campaign launching new commercial lending division of credit union; generated $37.5 million in one quarter, significantly exceeding original $5 million goal.• Recognized with more than 30 state, regional, and national marketing awards in nine years. • Named 2004 Marketer of the Year among marketers of 600+ credit unions in Texas.Marketing Communications Manager, 2000-2003• Managed and executed corporate communications: newsletters, annual reports, press releases, speeches, radio spots, etc.• Coordinated special events.• Managed communications section of employee intranet.• Reduced cost of newsletter sent to 100,000+ members by $150, 000 in one year without compromising quality or frequency.• Authored two credit union industry white papers commissioned by Texas Credit Union League.• Earned Certified Marketing Executive (CME) professional designation from Credit Union Executives Society.Communications Specialist, 1996-2000• Wrote, designed and published one quarterly internal publication and two bimonthly external publications• Wrote copy for press releases, website, intranet, electronic bulletin boards, monthly statement messages, radio scripts, and telephone on-hold message system.

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  Irving Community Television Network

  • Irving, TX

  • Field Reporter and Freelance Broadcast Journalist

    • 1993 - 1999
    • Irving, TX

    • Wrote and produced video features for weekly news show and weekly entertainment news show.• Features related to education, community activities, public affairs, and entertainment.

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  Irving News

  • Arlington, TX

  • Staff Writer/Reporter

    • 1994 - 1996
    • Arlington, TX

    • Wrote eight news and human interest articles each week related to education, community activities, and public affairs.• Established strong relationships with and earned the trust of school district administrators and educators, elected school board members, other community officials, and residents.• Honored as Best Non-Daily Newspaper in Texas during tenure.• Named to Texas State Media Honor Roll by Irving School District board of directors.

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  Volunteer Projects Relative to Professional Experience

  • Rowlett, TX

  • Yearbook/Newsletter/Social Media/Communications

    • 1911 - 1914
    • Rowlett, TX

    (Note: dates listed above, 1911-1914, are listed that way intentionally, to ensure that this section appears below paid work experience.)Yearbook Editor | Rowlett, Texas | 2011 – 2015• Produced three consecutive school yearbooks using specialized online layout program.• Designed and created page layouts; planned entire book; communicated deadlines and photo needs to parents/teachers.• Oversaw team of volunteers to ensure project consistency and on-time delivery of book.• Decreased yearbook price while providing enhanced features, enabling parents to personalize certain pages at no extra cost.Newsletter Editor | Rowlett, Texas | 2011 – 2014• Created school’s first e-newsletter; designed template and masthead; wrote articles.• Researched and discovered content management system completely free to school.• Recognized as top newsletter in school district by regional Council of PTAs.Social Media Coordinator | Rowlett, Texas | 2012 – 2015• Created and managed PTA’s Facebook page and e-mail communications.Building Committee Communications Team | Rowlett, Texas | 2013 – 2014• Created communications plan with other team members for communicating building campaign to congregation.• Developed both written and digital communications to introduce building campaign and influence donations.• Campaign resulted in more than $2 million in pledged donations.