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Cody Mccracken is a seasoned business development professional with extensive experience in driving organisational growth, crafting compelling grant proposals, and engaging with diverse stakeholders. He has a strong background in commercial and community development, with expertise in strategic project planning, business development, operations management, and environmental management. Cody holds a Bachelor of Science in Environment and Geography from the University of Tasmania and has worked with various organisations, including the Jawoyn Association, Tourism Top End, and Wild Pedder.

Experience

  • Jawoyn Association
    • Northern Territory, Australia
    • Business Development Manager
      • Jun 2023 - Present
      • Northern Territory, Australia

      In this dynamic position, I am responsible for driving organisational growth through the development and execution of comprehensive business planning. My expertise extends to crafting compelling grant proposals, overseeing successful sales and marketing initiatives, and engaging effectively with diverse stakeholders to build and nurture impactful relationships.A key aspect of my role is contributing to commercial and community development through strategic project planning, ensuring alignment with the organisation's mission. Thriving in a culturally rich environment, I find satisfaction in making a meaningful impact on Aboriginal communities.

  • Tourism Top End
    • Darwin, Northern Territory, Australia
    • Director
      • Mar 2024 - Present
      • Darwin, Northern Territory, Australia

      Tourism Top End is a not-for-profit, membership-based regional tourism organisation (RTO) based in Darwin. They are the voice of the Top End tourism industry and serve the membership and the wider tourism industry across business development, advocacy, marketing and other services.

  • Tourism Tasmania
    • Hobart, Tasmania, Australia
    • Experience Program Coordinator
      • Nov 2021 - Nov 2023
      • Hobart, Tasmania, Australia

      Tourism Tasmania is a State Authority that is focused on brand management and generating demand for leisure visitors to the state. The Experience Program provides exceptional familiarisation and visitation programs for key stakeholders that lead to greater engagement and a connection to Tasmania and leverage the opportunities this provides.● Strategic management within the Experience Program, including design and delivery of famils, campaigns and projects.● Managing Tourism Tasmania Guides, including rostering, training and relationship management.● Industry development – working with industry to align businesses with projects, campaigns and programs to enhance outcomes.● Partnerships management, delivering from a base of sound product knowledge, engaging with our industry partners to produce strongstrategic relationships.● Applying strong commercial acumen to deliver a program with consideration around return on investment.● Manage complex CRM systems and detailed reporting on project information, return on investment, and financials.

    • Business Development Consultant
      • 2016 - Feb 2021

      As a dedicated Private Consultant, I bring a proven track record of success across highly successful businesses. My multifaceted skills encompass Business Development, Operations Management, Training and Pathways, and Environmental Management.Key Consultation Areas:● Worked very closely for 4 years (from inception) with the award-winning Tasmanian Aboriginal owned and operated wukalina Walk. Including cross cultural collaboration with traditional owners achieve the best business and cultural outcomes for the organisation.● Business development – Assist businesses with licensing (Nature Tourism License, Quality Tourism Accreditation, Passenger Servicesetc), business structure, product development, code of conduct, policies and procedures.● Operations development – Producing operation plans, risk assessments, evacuation plans etc.● In-field training – Guide development program, wilderness first aid refresher, team building exercises, tour operations, 4WD skills.● Developing and delivering industry workshops – including Parks BOOST workshops on behalf of Tourism Industry Council of Tasmania.● Clients include Wukalina Walk, See Tasmania, Tasmanian Guide Agency etc.

    • Fire Mitigation Officer
      • 2020 - 2021
      • Tasmania, Australia

      The Bushfire Risk Unit provides a single, coordinated strategic approach to fuel reduction burns in Tasmania. The Bushfire Risk Unit is also responsible for planning and preparation, consulting and communicating with communities about the fuel reduction program and addressing any concerns.● Produce complex operational burn plans – including burn planning stratagies, policy considerations, land management, ecological considerations, cultural heritage considerations, mapping and risk mitigation.● Conduct and manage on the ground fuel reduction burning and active firefighting as required.● Develop natural and cultural values assessments for pre and post burn monitoring.● Operate and maintain firefighting equipment.● Use strong communication skills to engage with landholders, planners, local council, DPIPWE etc.

  • North Barker Ecosystem Services
    • Hobart, Tasmania, Australia
    • Environmental Consultant
      • 2018 - 2020
      • Hobart, Tasmania, Australia

      Northbarker provides specialist ecological and natural values consulting services. Servicing both the public and private sectors, projects inform a diverse range of developments, including urban and rural subdivision and development, infrastructure, tourism, forestry and agriculture. This also includes bushfire hazard management planning, conservation-focused research, management and monitoring programs, and weed management and monitoring.● Writing detailed Ecological Assessments and Plans – Environmental Impact Assessment, Natural Values Assessment, Weed ManagementPlans, Environmental Management Plans.● Maintaining Monitoring Programs – Flora, fauna, vegetation communities and threatened species.● Mapping using georeferenced information across several GIS platforms – MapInfo, QGIS, Geocortex etc.● High level of communication with clients and stakeholders.

  • Wild Pedder
    • Southwest, Tasmania, Australia
    • Founding Director and Business Owner
      • 2014 - 2020
      • Southwest, Tasmania, Australia

      Wild Pedder is an award-winning wilderness-based tourism operation that offered multi-day bushwalking and kayaking tours across Tasmanian Wilderness World Heritage Area.● Business conceptualisation, planning and development.● Management and legal: attaining and maintaining licenses and permits, contracts, risk assessments, stakeholder management.● Marketing: customer service policy development, marketing actions and performance monitoring, media management.● HR: training program development, employee selection, training and payroll.● Operations: operational and logistics coordination, staff training, equipment maintenance, production process reviews.● Financials: planning, accounts, cost estimating, forecasting, tax obligations and HR.● Tour Guide: caring for 8 guests, in remote locations, interpretation of natural and cultural values, safety and emergency management.

Education

  • University of Tasmania
    Bachelor of Science - BS, Environment and Geography
  • Plenty Training
    Certificate IV Training and Assessment
  • RMIT University
    Diploma of Conservation and Land Management
  • University of Ballarat
    Advanced Diploma Eco-Tourism Management

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Strategic Management Services”

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