Experience

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  LAPP Asia Pacific

  • Singapore
  • Appliances, Electrical, and Electronics Manufacturing
  • 1 - 100 Employee

  • Head of Digitalisation - Asia Pacific, Vice President

    • Sep 2022 - Present

  • Head of Product Management and eBusiness - Asia Pacific, Vice President

    • Sep 2014 - Present

    About the Lapp Group:Headquartered in Stuttgart, Germany, the Lapp Group is a leading supplier of integrated solutions and branded products in the field of cable and connection technology. The Group's portfolio includes standard and highly flexible cables, industrial connectors and screw technology, customised system solutions, automation technology and robotics solutions for the intelligent factory of the future, as well as technical accessories. The Lapp Group’s core market is in the industrial machinery and plant engineering sector. Other key markets are in the food industry as well as the energy and the mobility sector.- Responsible for Product management and Marketing. Represent Asia Pacific on Global Product Council Leadership team. - Responsible for eBusiness - Strategy, topline, platform and operations, - Member of Asia Executive Management Team. Commercial responsibility for Asia Pacific covering all commercial/financial performance of the business.

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  RS Components & Controls (I) Ltd.

  • Head of Product Marketing Asia Pacific

    • 2012 - Apr 2014

    About RS ComponentsWith operations in 32 countries, RS Components is the world's leading catalogue distributor for electronic and maintenance products. RS offers more 500,000 products through the internet, catalogues and at trade counters to over one million engineers, shipping more than 44,000 parcels per day. 58% of our global revenues are transacted online through the web which is one of the most advanced transactional websites in industrial industry sector.RS Components is part of the Electrocomponents group, which is listed on the London Stock Exchange.- Responsible for Global roll-out of Product Category Marketing, Technical Marketing and Private Label activities into RS Components Asia Pacific. Represent Asia Pacific on Global Product Marketing Leadership team. Senior media spokesperson for Asia Pacific. - Commercial responsibility for South East Asia as part of role in Local Leadership covering all commercial/financial performance of the business.

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  RS Components

  • United Kingdom
  • Transportation, Logistics, Supply Chain and Storage
  • 700 & Above Employee

  • Head of Electronics Asia Pacific

    • Apr 2010 - Feb 2012

    - Responsible for Revenue, Gross Margin and Operations of the electronics business in Asia Pacific. Represent Asia Pacific on the Global electronics leadership management team and represent the electronics team on the Asia Pacific Executive Management Team. - Provide strategy and leadership for Product Management - Product Offer and Pricing, Technical Marketing, Supplier Engagement and Sales support functions for the electronics business in APAC.

  • Head of Marketing Asia Pacific

    • 2006 - 2011

    - Asia Pacific responsibility for all marketing functions covering PR/ Branding, Market Intelligence, eCommerce team and Customer segment marketing. Manage annual marketing budget of USD15 M. - Member of Asia Pacific Executive Management Team responsible for APAC strategy and operations overseeing 1,200 employees with operations across 10 countries

  • Head of Product Management Asia

    • 2002 - 2006

    - Responsible for product range development for Asia catalogues including supplier engagement, product range strategy, selection and pricing. Member of Asia Pacific Executive Management Team responsible for APAC strategy and operations overseeing 800 employees with operations across South East Asia, Greater China and Australia/New Zealand. Chairperson of Marketing Effectiveness Forum in Asia.

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  Future Electronics

  • Strategic Product Manager

    • 2001 - 2002

    About Future ElectronicsFuture Electronics is a worldwide leader in electronic components distribution, and is recognized as one of the most respected and innovative companies in the industry today. Headquartered in Montreal and operating in 169 locations in 42 countries around the world, Future Electronics has earned an impressive reputation for providing outstanding service and developing efficient, comprehensive global supply chain solutions.- Responsible for profitability (top line, bottom line and inventory) of Linear, Logic and Analog Business Unit across Asia.- Daily operations and line management for the Linear Logic Product Marketing Team.

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  Wapworkz Technologies Pte. Ltd.

  • Singapore

  • Senior Vice President Marketing

    • 1999 - 2001
    • Singapore

    About Wapworkz Technologies Wapworkz is a start up pioneer in the wireless applications industry providing handset manufacturers and telecommunications service providers with leading edge business and consumer solutions.- Responsible for Marketing of wireless applications products to mobile network operators. Drive and influence product development, develop partner - product/technology alliances, develop channel strategy and drive channel partners. - Corporate development & coordinate VC fund raising activities and evaluate mergers and investment potentials.

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  Avnet Electronics Marketing

  • Singapore

  • Regional Supplier Business Manager - Asia Pacific

    • 1998 - 1999
    • Singapore

    About AvnetAvnet, Inc. is one of the largest distributors of electronic components and embedded computing, supply-chain and design-chain services for original equipment manufacturers and electronic manufacturing services providers. Avnet accelerates their partners' success by connecting the world's leading technology suppliers with a broad base of customers to provide cost-effective, value-added services and solutions.- Asia regional product marketing of electronic semiconductor components with responsibilities for profitability (top line, bottom line and inventory). - Development of new franchise lines for Asia Pacific and Member of Asia Product Marketing Leadership Team.

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  Natsteel Electronics

  • Singapore

  • Director - Global Marketing/Program Management

    • 1997 - 1998
    • Singapore

    About Natsteel ElectronicsNatSteel Electronics is a leading global EMS (contract manufacturing) provider with more than 12,000 employees and more than 2.3 million square feet of manufacturing capacity in 11 sites around the world - manufacturing for industry leaders such as Apple, Compaq and HP.- Worldwide account responsibility of the Compaq account - drive top line growth of Compaq business.

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  Philips - Electronic Manufacturing Technology

  • Singapore

  • Regional Product/ Marcom Manager - Asia Pacific

    • 1994 - 1997
    • Singapore

    About Philips EMTPhilips EMT is a world leader in Surface Mount Technology providing SMT manufacturing solutions to the electronics assembly industry. EMT's core activities include pick & place machines, complete flowlines, customer support, training and software. - Represent Asia Pacific in the Global Automated Optical Inspection (AOI) Product development team and drive product development requirements for Asian customers.- Marketing and sales support of Automated Optical Inspection equipment and Surface Mount Technology equipment. - Top line growth responsibility for AOI product.- Develop and execute marketing communications strategy for Asia Pacific region including print media advertising, exhibitions, sales tools development, localisation of product brochures and website development.

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  QT Electronics Pte Ltd

  • Singapore

  • Founder and General Manager

    • 1990 - 1994
    • Singapore

    Profit & Loss responsibility of the company. Daily operations of factory and marketing of PCB rework /repair and prototyping services to OEMs and Contract Manufacturers.