Experience

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  Datality

  • Portsmouth, New Hampshire, United States

  • Founder & CEO

    • Sep 2023 - Present
    • Portsmouth, New Hampshire, United States

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  Sentient Decision Science

  • Chief Technology Officer

    • Feb 2013 - Aug 2023

    Created and commercialized the patented, globally leading non-conscious research technology platform, Sentient Prime. Also: Sentient Expression [facial coding], Rapid Subtext [automated ad testing and visualizations], Subtext Scorecard [automated ad scoring, benchmarks and ranking], Findability [automated shelf product placement optimization] and more.Within 9 months, created and launched v1.0 the industry's leading implicit research technology platform.Within two years, increased operational efficiency over 300% with strategic tech initiatives.Within three years, elevated company to one of the Top 50 Innovative Research Firms worldwide.Elevated company to achieve unprecedented financial performance, operational efficiency and sales & marketing potential. Scaled technologies to over 145+ countries and 37 languages.Co-inventor: drafted patent technological content, diagrams and workflows; structured legal terms of use with counsel partners, structured company partnership agreements for maximum protection of IP.Created platform architecture: infrastructure, content delivery network, localization, databases, APIs, normative data, UX, millisecond-responsive processes and services, media streaming, commercial partnerships, redundant & fault tolerant architecture components, and more.

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  Dyn

  • Manchester, NH

  • Director of DNS

    • Jan 2012 - Jan 2013
    • Manchester, NH

    Assumed ownership of engineering on Dyn's flagship Managed DNS product during a period of 100% YoY growth.Created unprecedented integration between engineering team and customer support, sales, marketing, HR, executives and stakeholders.Advised and educated C-level on integration best practices, proper roadmapping, ethical and efficient HR practices, and flexible resource models.Set the stage for product and company growth on the way to Dyn's ~$600M acquisition by Oracle in 2016.

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  Piehead Productions

  • Director of Technology

    • Sep 2008 - Jan 2012

    Elevated interactive digital agency from <$1M to over $5M in revenues within three years, achieving unprecedented company success.Created deep application development competency and grew technology team from 2 to 25+ within three years, expert in dozens of technologies spanning database, business logic and user interface.Advised and educated leadership on best practices, efficient budgeting, proper development practices and flexible resource models.