Bio
Experience
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United States
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Sporting Goods
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400 - 500 Employee
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Sr. Manager - Marketing and Sponsorships
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Jan 2023 - Present
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Director - Team Sports
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Oct 2021 - Jan 2023
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Brand Manager - Marketing and Promotions - Team Sports Division
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Oct 2018 - Jan 2022
Mizuno USA (Atlanta, GA)Brand Manager – Team Sports Division Oct 2018-Present• Responsible for overseeing and driving marketing and promotional strategy for Mizuno’s Team Sports Division, including baseball, softball, volleyball, soccer, swim, and training. • Oversee strategy and execution of athlete endorsements and partnerships in all Team Sports and Training categories, while personally managing MLB relationships. • Responsible for signing and maintaining highly influential athletes to Mizuno including Ronda Rousey, Fernando Tatis, Jr., Austin Riley, Mike Soroka, and Didi Gregorius.• Responsible for managing multiple go-to-market plans and budgets across all Team Sports.
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Brand Manager - Marketing and Promotions - Baseball and Softball
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Jan 2017 - Oct 2018
• Responsible for driving and overseeing the baseball and softball business, including product portfolio, pricing, and distribution channel strategy.• Oversee and guide go-to-market plans for divisional key product launches. Nurture cross-functional collaboration to ensure alignment and maintain overall brand integrity. • Responsible for managing advertising and promotion budgets, overseeing monthly divisional forecasting, and helping manage the divisional P&L • Create and present long-term business strategies, as well as clear 90-day action plans, to the executive leadership team on a monthly basis to outline key initiatives and clear KPIs to monitor success
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Business Unit Manager - Ball Gloves and Batting Gloves
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Apr 2016 - Jan 2017
• Managed product development from conception to final product based on category needs and market opportunities. Extensive international travel to factories to directly oversee sample development, negotiate pricing, and plan capacity and production.• Responsible for financial forecasting on a monthly and annual basis, as well as participating in mid-term financial planning for my respective category. • Collaborated with supply chain department to oversee buying and inventory flow with an emphasis on maintaining proper inventory levels and turns targets. • Participated in product line reviews for major strategic accounts, offering detailed insight for the sales team.
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Asst. Business Unit Manager - Protective, Bags, Accessories
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Feb 2014 - Apr 2016
• Managed product development, product lifecycles, and financial forecasting of each respective business unit. Extensive international travel to factories to directly oversee sample development, negotiate pricing, and plan capacity and production flow.• Made buying decisions in collaboration with supply chain, managing the flow of inventory and overall inventory levels• Participated in product line reviews for major strategic accounts, offering detailed insight for the sales team.
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United States
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Spectator Sports
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700 & Above Employee
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Roving Catching Instructor
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Dec 2012 - Jan 2014
• Responsible for creating and executing an organizational plan for instruction, drill work, and mental growth to develop catching talent within the Marlins organization, as well as evaluating players on ability, improvement, and progress towards becoming a Major League player.• Actively involved with the Minor League Director to place players at their respective levels and to mandate and oversee playing time goals based on set development plans and goals.
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Professional Baseball Player - Catcher
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Nov 2010 - Nov 2012
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Professional Baseball Player - Catcher
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Jun 2004 - Nov 2010
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Education
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2001 - 2004University of Georgia
Consumer Economics -
2014 - 2016Georgia Southwestern State University
Bachelor of Business Administration - BBA, Marketing
Suggested Services
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Industry Focus. “Sports”
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