Experience

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  Nutrien Ag Solutions

  • Loveland, CO

  • Sr. UX Designer

    • Feb 2018 - May 2022
    • Loveland, CO

    Providing UI/UX design, along with user research and usability testing for Nutrien’s digital platforms.• Lead UX designer for creating fertilizer blending tools for the digital platfrom, focusing on compatibility for all devices.• Acted as lead UX designer for the EXH crop planning tools until moving to other initiatives, supporting the three squads of the Agronomy tribe.• Started the initial design refactor of the CXH accounts experience after its initial launch, focused on enhancing the user experience for improved customer retention.• Collaborator in the Agile workflow with focus on aligning agronomy tools with the broaderNutrien experience.

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  Independent Contractor

  • Cheyenne, Wyoming Area

  • UI/UX Designer

    • Jun 2017 - Feb 2018
    • Cheyenne, Wyoming Area

    Providing UI/UX design and consulting, visual and interactive design, usability audits, industry benchmarking, project management, user research and testing.

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  Sierra Trading Post

  • United States
  • Retail
  • 700 & Above Employee

  • Senior UX Designer

    • Jul 2013 - Jul 2017

    Design and lead UX projects from original concept through detailed prototyping, testing, and iteration for SierraTradingPost.com an online retailer of off-price outdoor equipment and clothing. Focused on simplifying the shopping experience and increasing conversion rates. • Lead the complete re-design of SierraTradingPost.com to provide for future scalability, transition into mobile site and apps(android and IOS), and integration with a newly built inventory system. • Simplified the cart-to-checkout and the checkout process which was significant in decreasing shopper abandonment. • Lead design, user experience and integral in brand development for Derailed, a spin off brand of Sierra Trading Post aimed at attracting a younger, edgier demographic. • Helped transition the company from catalog retailer to a Top 100 Internet Retailer with revenues of $300M+/year.

  • UX Designer

    • Mar 2009 - Jul 2013

    - Design new features and functionality for the main web site, mobile site and the mobile app focused on simplifying the shopping experience and increasing conversion rates.- Part of a new technology team built to monitor competitor actions, industry trends and develop ideas to stay ahead in the industry

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  Sierra Trading Post

  • Cheyenne, Wyoming Area

  • Web Creative Manager

    • Mar 2007 - 2009
    • Cheyenne, Wyoming Area

    Managed the design team responsible for the day-to-day operations of the site. Ad creation, updates, adding content and features, email generation, etc.

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  Sierra Trading Post

  • Cheyenne, Wyoming Area

  • Catalog Designer/Photography Coordinator

    • 2002 - 2007
    • Cheyenne, Wyoming Area

    - Design, layout and production of the Sierra Trading Post’s Outdoor catalog.- Coordinated and archived all stock and purchase photo assets.

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  webADTV

  • Greater Minneapolis-St. Paul Area

  • Senior Art Director

    • 1999 - 2001
    • Greater Minneapolis-St. Paul Area

    Managing Art Director responsible for the design of websites, software interface, CD-ROM, identity, marketing materials, corporate presentations, etc.focused on building a start-up company, and its product. • Worked directly with Marketing Director and top level management on initial development and implementation of company and product branding and identity programs. • Supervising manager of small design staff.

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  Colle + McVoy Advertising

  • Greater Minneapolis-St. Paul Area

  • Interactive Designer

    • 1997 - 1999
    • Greater Minneapolis-St. Paul Area

    Architect, design, and produce multi-media projects for web and CD-ROM application, with focus on functionality and brand support. • Lead designer of the Interactive portion (websites, CD-ROMs) of the Revolution™ (Selamectin) product launch, Pfizer Animal Health’s most successful new product intro ever. • Integral member in Weathershield Windows re-branding initiative and lead designer of their new web presence.

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  Vallon, Inc.

  • Designer

    • 1996 - 1998

    Design, artwork, and production of websites varying in size and complexity, as well as, design and production of marketing materials and collateral pieces (B&W to four color).