Experience

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  South African Institute of Professional Accountants (SAIPA)

  • Midrand

  • Content and Digital Marketing Specialist

    • Jul 2016 - Present
    • Midrand

    • Updating SAIPA website on a regular basis with fresh content and making necessary updates and edits.• Manage content library, calendars, campaigns and platforms.• Liaison between SAIPA and the digital agency in drafting of newsletters and disseminating of news to members.• Manage and develop engaging, fresh and original content for initiatives, exhibitions, events, magazines, newsletters.• Work closely with PR and Comms to ensure press releases are current and posted on our own digital channels.• Update & maintain SAIPA-owned platforms, such as the National Office reception TV content, desktop screensavers, etc.• Ensuring the SAIPA logo & link/s to SAIPA website is present on all relevant third-party websites of companies• Maintain and improve the brand presence on social media platforms such as Facebook, Twitter, LinkedIn etc.• Skills in HTML editor in posting content onto the website.• Set up interviews for SAIPA representatives with Africa Business Online Radio on a weekly basis.• Word Press CMS in uploading, maintaining and editing content on the website.• Regularly track competitors for content and campaign activity, and report back.• Create and maintain a library of all SAIPA and related events, including photography, videography and sound clips.• Assist National Office and regional initiatives with SMS and emails campaigns, where required.• Maintain an up-to-date and accurate record of all SMS / email campaigns including details of topics, costs etc.• Manage content co-ordination, editing, proofreading, layout by agency and approvals of the weekly regional newsletters.

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  Media 24

  • Cape Town Area, South Africa

  • Digital Web Sub Editor

    • Nov 2013 - Jun 2016
    • Cape Town Area, South Africa

    • Overseeing the quality of content on the Soccer Laduma website including making sure that headlines and images are appropriately linked to the stories.• Working closely with the Deputy Editor to come up convincing content for the website and publication.• Liaising with journalists on what content is being put together for the next day and ensuring that a handover is done for the after-hours team.• Upload stories and visual content onto the website using the Content Management System.• Promoting content onto Soccer Laduma’s social media networks – Twitter and Facebook.• Liaising with journalists on quality of stories written and providing feedback on improvement on their work and performance.• Planning and managing content for the website on a daily basis.• Assist the Deputy Editor regarding breaking news and angles of storytelling.• Check grammar, punctuation & spelling for web stories.• Tagging stories on the Content Management System and effectively linking them to already published relevant content.• Produce news articles from interviews conducted with players, coaches as well as legends.• Provide feedback to the Deputy Editor on the quality of stories written by the journalists on a regular basis.

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  Adidas SA (Pty) Ltd

  • Cape Town Area, South Africa

  • Digital PR

    • Apr 2009 - Sep 2013
    • Cape Town Area, South Africa

    • Ongoing content management and writing updates on Twitter & Facebook • Reports of Twitter & Facebook accounts and submitting monthly reports• Investigation of media partner websites for opportunities to increase adidas exposure • Conduct interviews during product launches and events • Check grammar, punctuation and spelling for articles • Coordinate content on various social media platforms, club websites and company blog sites. • Coordinating PR competitions and managing stock from the promotional store with supervision from the PR Manager • Assisting PR Manager with budget allocations • Tracking Social media activity of sponsored athletes and clubs on all platforms • Place promotional stock orders as per request by the PR Manager • Drafting social media reports every month end and submit to Digital Manager • Drafting media lists and sending electronic invitations for events and launches