Experience

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  Gap Inc./Gap

  • Miami, Fl

  • Visual - Brand Experience Manager

    • Nov 2011 - Present
    • Miami, Fl

    - Drive the customer experience through visual presentation, merchandise placement and merchandise logistics.- Coordinate strategy and direct implementation of all creative installations, merchandise initiatives and marketing campaign.- Evaluate and adjust visual presentations, merchandise placement and exixting standards to ensure brand integrity, increase efficiency and improve sales results.- Oversee and direct product training- Create "Best Business" practices.- Ensure ongoing education and development of the Visual and Store's team.-

• 

  Gap Inc

  • Visual - Brand Experience Manager

    • Nov 2011 - Present

    Drive the customer experience through visual presentation, merchandise placement and merchandise logistics.Coordinate strategy and direct the implementation of all creative installations, merchandise initiatives, standards and marketing campaign.Evaluate and adjust visual presentations, merchandise placement and existing standards to ensure brand integrity, increase efficiency and improve sales results.Map and plan merchandise flow and product placement. Oversee and direct product training, stock transfers, damages and the markdown strategy.Develop business plan in conjunction with the General Manager. Drive sales performance, monitor productivity and budgets.Identify business opportunities.Implement shortage action plans.Generate and analyze Merchandise Field Reports.Create development and training plans for direct reports.Visual Merchandising Manager: Macy’s Department Store - Dadeland Fashion Store. May 2008 – July2011Areas of Responsibility: Men’s, Handbags, Shoes, Fine Jewelry, Fine Watches, Fashion Jewelry, Fashion Watches, Sunglass Hut and Leased Depts.Burdines/Macy’s Department Store - Dadeland Mall – Fashion Store.; Areas of Responsibility: Cosmetics, Fragrances, Handbags, Fine Jewelry, Fine Watches, Sunglass Hut and Junior’s DeptBurdines Department Store - Dadeland Mall. 1999 – 2003 Areas of Responsibility: Home Store and South Dade Furniture GalleryBurdines Department Store – Miami International Mall. 1999Areas of Responsibility: Home and Men’s.Visual Merchandising Traveling Team (South Dade Region

• 

  Gap,Inc

  • Visual Merchandising / Brand Manager

    • Nov 2011 - Present

• 

  Gap,Inc.

  • Visual Merchandising / Brand Manager

    • Nov 2011 - Present

• 

  Macy's

  • Visual Merchandising Manager

    • Aug 1994 - Jul 2011

    - Execution and planning of creative visual display presentations, diverse merchandising techniques and brand standards to positively impact quality of presentations and impact sales results.- Facilitate training workshops on floorset implementation and visual standards.Develop visual team members and store's assoc.-Develop business plans and manage budgets.- Evaluate and adjust visual presentations,merchandise placement and existing standards to ensure brand integrity, increase efficiency and improve sales results.- Coordinate selling floor fixtures and merchandise moves.-Ensure accuracy of promotional presentations, event set ups and seasonal events .- Prioritize and manage multiple tasks.- Partner with Store management, District Merchant Team, Corporate Visual and Vendor Community in planning and executing promotions, launches, training sessions to build brand loyalty, market share and impact business results.

• 

  Burdines-Macy's

  • Visual Merchandising Manager

    • Aug 1994 - Feb 2009

• 

  Gap Inc

  • Visual Merchandising - Brand Experience Manager

    • Jan 2003 - Jan 2008

    Drive the customer experience through visual presentation, merchandise placement and merchandise logistics.Coordinate strategy and direct the implementation of all creative installations, merchandise initiatives, standards and marketing campaign.Evaluate and adjust visual presentations, merchandise placement and existing standards to ensure brand integrity, increase efficiency and improve sales results.Map and plan merchandise flow and product placement. Oversee and direct product training, stock transfers, damages and the markdown strategy.Develop business plan in conjunction with the General Manager. Drive sales performance, monitor productivity and budgets.Identify business opportunities.Implement shortage action plans.Generate and analyze Merchandise Field Reports.Create development and training plans for direct reports.Visual Merchandising Manager: Macy’s Department Store - Dadeland Fashion Store. May 2008 – July2011Areas of Responsibility: Men’s, Handbags, Shoes, Fine Jewelry, Fine Watches, Fashion Jewelry, Fashion Watches, Sunglass Hut and Leased Depts.Burdines/Macy’s Department Store - Dadeland Mall – Fashion Store.; Areas of Responsibility: Cosmetics, Fragrances, Handbags, Fine Jewelry, Fine Watches, Sunglass Hut and Junior’s DeptBurdines Department Store - Dadeland Mall. 1999 – 2003 Areas of Responsibility: Home Store and South Dade Furniture GalleryBurdines Department Store – Miami International Mall. 1999Areas of Responsibility: Home and Men’s.Visual Merchandising Traveling Team (South Dade Region

• 

  Burdines Dept Store

  • Visual Merchandising Associate

    • Jan 1997 - Jan 1999

    Holiday Campaign) Nordstrom 2010 and 2011 As a Visual Manager at Macy’s:Partner with Executive Team to analyze merchandising and sales reports and take appropriate action to capitalize on business strengths and impact deficiencies ,Ensure accuracy of promotional presentations, merchandise placement of key items, seasonal fashion trends statements and event set up.Partner with The Special Events Dept, Store Management, District Merchant Team, Corporate Visual and Vendor Community in planning and executing promotions, launches, training sessions, Corporate and In-Store Events to build brand loyalty, market share and impact sales results.Develop business plans and manage budgets .Communicate all merchandising directives to store team and educated departments on the merchandising standards, proper fixture utilization and techniques.Coordinate selling floor fixture and merchandise moves with Merchandise Team Manager and logistics team.Establish high level of shortage awareness and effectiveness: ensure that all Company’s policies and procedures are implemented.Lead Visual Team to provide an outstanding shopping experience by maintaining housekeeping standards, safety and accessibility guidelines.Consistently communicate Company, Store and Departmental objectives to the Visual Team.Recruit talented, results-oriented employees.Promote a positive, enthusiastic inclusive work environment focusing on internal and external customer service and safety.Conduct ongoing talent analysis, training, coaching and development of associates to establish career progression plans.

  • Visual Merchandising Associate

    • Jan 1997 - Jan 1999

    Holiday Campaign) Nordstrom 2010 and 2011 As a Visual Manager at Macy’s:Partner with Executive Team to analyze merchandising and sales reports and take appropriate action to capitalize on business strengths and impact deficiencies ,Ensure accuracy of promotional presentations, merchandise placement of key items, seasonal fashion trends statements and event set up.Partner with The Special Events Dept, Store Management, District Merchant Team, Corporate Visual and Vendor Community in planning and executing promotions, launches, training sessions, Corporate and In-Store Events to build brand loyalty, market share and impact sales results.Develop business plans and manage budgets .Communicate all merchandising directives to store team and educated departments on the merchandising standards, proper fixture utilization and techniques.Coordinate selling floor fixture and merchandise moves with Merchandise Team Manager and logistics team.Establish high level of shortage awareness and effectiveness: ensure that all Company’s policies and procedures are implemented.Lead Visual Team to provide an outstanding shopping experience by maintaining housekeeping standards, safety and accessibility guidelines.Consistently communicate Company, Store and Departmental objectives to the Visual Team.Recruit talented, results-oriented employees.Promote a positive, enthusiastic inclusive work environment focusing on internal and external customer service and safety.Conduct ongoing talent analysis, training, coaching and development of associates to establish career progression plans.