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Claudia Elizabeth Ruiz Cardoza is a seasoned sales and marketing professional with extensive experience in managing sales, marketing, and branding efforts for various companies in Guatemala. She holds a Bachelor's degree in Marketing and an MBA from Pontificia Universidad Católica de Chile, and has worked in roles such as Country Sales and Marketing Manager, Brand Manager, Marketing Manager, and Salesperson.

Experience

  • Yves Rocher
    • Guatemala
    • Salesperson
      • Sep 2018 - Present
      • Guatemala

  • TELUS
    • Guatemala City, Guatemala, Guatemala
    • Customer Service Representative
      • Mar 2020 - Sep 2020
      • Guatemala City, Guatemala, Guatemala

      CSR

  • Conair Corporation
    • Zone 11, Guatemala City, Guatemala
    • Country Sales and Marketing Manager for Guatemala and Honduras
      • May 2010 - Jun 2019
      • Zone 11, Guatemala City, Guatemala

      In charge of the sales and budgets in Guatemala and Honduras. Attending main clients and distributors in the personal care and accesories, small appliances categories. Conair, Cuisinart, Scunci and Allegro in the main distribution channels such as supermarkets, whole salers and retail companies.Also in charge of the promotional and marketing activities in clients, with merchandisers and push girls.

    • Brand Manager
      • Jul 2008 - Aug 2009
      • Guatemala area

      Brand manager for Personal and Laundry categories. Controlling and program the production of the monthly sales budgets, development of new products, marketing research and production. Related with perfume developers and providers of new product development.

  • Papelera Internacional (PAINSA)
    • Guatemala City, Guatemala, Guatemala
    • Marketing Manager
      • Jul 2005 - Jul 2006
      • Guatemala City, Guatemala, Guatemala

      In charge of the development of new packaging for the main brands. Promotion and marketing activities for the main wholesales and other channels. Controlling of the marketing budget to accomplish the sales objectives.

  • Distribuidora Maravilla, S.A.
    • Mixco, Guatemala City, Guatemala
    • Brand Manager
      • Feb 2004 - Jul 2004
      • Mixco, Guatemala City, Guatemala

      Branding for non carbonated beverages, Del Frutal Juices.

  • Derivados de Maiz de Guatemala (MASECA)
    • Mixco, Guatemala City, Guatemala
    • Marketing Manager
      • Aug 2000 - Dec 2003
      • Mixco, Guatemala City, Guatemala

      In charge of the annual budget for promotion, advertising, image and marketing. Develop marketing strategies for increasing sales with potential customers. In charge of all the promotional activities in POS with 15 people in my care from assistant to merchandisers and promotion for retailers.Negotiations with main supermarkets chains, wholesale clients and other distribution channels.

  • BBDO Guatemala
    • Guatemala City
    • Account Executive
      • Sep 1997 - Jun 2000
      • Guatemala City

      Account executive in advertising agency, taking care of asignado accounts, their campaign requirements, media production, print, designs, marketing research, strategies.

Education

  • 1986 - 1998
    Universidad Rafael Landívar
    Bachelor's degree, Marketing
  • 2005 -
    Pontificia Universidad Católica de Chile
    Master of Business Administration - MBA, Business Administration and Management, General
  • 1980 - 1985
    Colegio Guatemalteco Bilingüe
    Bachiller en CCLL & High School diploma

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Retail”

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