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Claudia Barac-roth is a seasoned creative professional with extensive experience in art direction, creative strategy, and branding. She has led various teams as VP Creative Director at Yes&Agency and Associate Creative Director at Fjord and Marriner Marketing. Claudia has worked on diverse projects, including branding, ad campaigns, and print design.

Experience

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • VP Creative Director
      • Aug 2023 - Present

    • VP, Associate Creative Director
      • Jan 2022 - Jan 2024

    • Associate Creative Director
      • Feb 2021 - Jan 2022

      Drive creative thinking and lead with an open mind where creative solutions push agency’s standards. Manage creative process from research results to strategy to ideation and execution. Supervise and mentor art directors, designers and copywriters. Shape an open collaboration between cross-platform teams, plus ensure creative consistency. Develop and help execute campaigns, brainstorms, concepting, lead shoots and manage design team. Cooperate and communicate with diverse teams internally and externally. Present work to clients.

  • CBR Creative
    • Columbia, Maryland
    • Independent Freelance creative
      • Jun 1990 - Present
      • Columbia, Maryland

      Develop and work on projects, ranging from branding, creative strategy, logo creation, ad campaigns, invitations, photo shoots, social media campaigns. Flexible and willing to make the strongest creative solution for each challenge.

  • Fjord
    • Washington D.C. Metro Area
    • Associate Creative Director
      • Jan 2020 - Jan 2021
      • Washington D.C. Metro Area

      Creative pod lead. Responsible for creative thinking, team building, strategic goals and delivering on pod’s creative solutions for large federal agency clients. Oversee and coach creative team. Present to clients. Push pod’s creative boundaries and bring an entrepreneurial spirit to get team to next level. Direct across all platforms and bring strong ideas that will stand out from the clutter.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Associate Creative Director- Art
      • Jan 2013 - Oct 2019

      Creative lead for consumer and business to business ad campaigns. Managed project designers, supervised and directed assignments from concept through final production. Collaborated and brainstormed with teams and clients. Responsible for concept development, designing, art directing, managed photo shoots, and managed consistency of style and tone through all channels; from print to digital, social communications. Promoted positive creative culture through teamwork and leading by example. Participated in client presentations.

    • Senior Art Director
      • 1998 - Jan 2014

      To perfect my art direction skills and push creativity.

  • The Page Group
    • Bethesda, Maryland
    • Senior Designer
      • 1996 - 1997
      • Bethesda, Maryland

      Created impactul work for moslty associations that included a range from annual reports, logo identity, packagings, exhibit design and large displays. Managed designers, photographers and illustrators. Supervised print production.

  • Hadassah, Inc.
    • New York, New York
    • Senior Designer
      • 1993 - 1994
      • New York, New York

      Responsible for establishing creative solutions that moved this nonprofit organization to be a leader and reach their goals. Designed collateral marketing materials, newsletters, magazines, summer camp brand identities and communica- tion pieces. Worked with printers and vendors to achieve best results.

  • Calfo Aron, Inc.
    • New York, New York
    • Senior Designer
      • 1992 - 1992
      • New York, New York

      Organized and created templates for newsletters, annual reports, calendars, brochures. Attention to detail and worked in small setting under very tight deadlines. Managed timing, budgets, print production.

  • Macy's Inc.
    • New York, New York
    • Junior Art Director
      • 1991 - 1992
      • New York, New York

      Designed consumer ads for local regions within the US. Responsible for catalog work. Hired talent and was involved in seasonal photoshoots. Worked on in-store and window creative displays.

  • Simon & Schuster, Inc.
    • New York, New York
    • Designer
      • 1988 - 1991
      • New York, New York

      Book cover and interior design for self-help books. Managed production and responsible for mechanical production.

Education

  • 1984 - 1988
    State University of New York at Buffalo
    Bachelor of Arts (B.A.), Graphic Design
  • Parsons School of Design
    Graphic Design

Suggested Services

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Industry Focus. “Graphic Design”

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