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Clarissa Harteveld is a seasoned graphic designer and creative director with 15+ years of experience in branding, advertising, and environmental design. She has worked with prominent brands such as Absa, PathCare Nigeria, and Qapco Qatar Petrochemical Company. Her expertise includes graphic design, art direction, typography, vector illustration, and identity development.

Experience

  • Cultivate Brand Partners
    • Stellenbosch, South Africa
    • Founder | Strategic and Creative Director
      • May 2018 - Present
      • Stellenbosch, South Africa

    • Brand Strategy and Design Consultant
      • May 2014 - Apr 2018
      • Cape Town Area, South Africa

  • FLANCE Directive Creators
    • Cape Town Area, South Africa
    • Senior Graphic Designer
      • Jan 2012 - Apr 2014
      • Cape Town Area, South Africa

      Designer at Flance Directive Creators with responsibilities of conceptualising and executing brand development, creative and digital strategies and creative campaigns for local and international clients, with a growing focus on African countries. At Flance the scope of work included a full brand development offering, from brand design and marketing to online communication and digital strategies and creative implementation, social media integration, advertising and promotions, event concept development and trade show design, product development and food & beverage packaging. Brand experience includes Absa, PathCare Nigeria, Bytes SI, Kronos, Melissa's The Food Shop, Qapco Quatar Petrochemical Company, Dragon Brewing Co, Mantelli's, Maxigroup Commercial Property Brokers and Leisure Education Trust.Skills:Web Design / Integrated Digital Strategy / Trade Show Booth Design / Food Packaging / Event Concepts / Brand Strategy / Branding & Brand Guidelines / Packaging / Event Branding / App Design / Environmental

    • Senior Graphic Designer
      • Feb 2007 - Dec 2011
      • Johannesburg

      Clarissa worked at The Jupiter Drawing Room JHB as designer and art director for 5 years, during which time the agency was awarded the prestigious AdReview Agency of the Decade award. She gained valuable experience and insight from Jupiter's excellent creative and strategic leadership while working on branding and campaigns for Absa and Absa Capital, SAB Castle Light and MTN Business projects.Further branding and advertising experience includes Coca-Cola Juices, Edcon brands Boardmans and Edgars, campaign identities for Rhino Force, SATSA - World Transplant Games 2013 and event branding for HASA (Hospital Association Of South Africa). Achievements include a Loerie finalist, work published in the Communication Arts Annual 51 with an Award of Excellence as well as in the WPP publication WPPED CREAM as the winner of Design & Branding for Hospitality.Skills:Advertising / Art Direction / Illustration / Brand Strategy / Branding & Brand Guidelines / Packaging / Event Branding / App Design / Environmental

    • Graphic Designer
      • Nov 2005 - Jan 2007
      • Sandton

      At Two Tone Clarissa work on established brands such as SAT South African Tourism, SAA South African Airways, UNISA and Unilever on brand strategy, creating brand identities, developing packaging concepts and technical brand guidelines.Achievements include creative work published in the Design Indaba magazine. Skills:Strategic Design / Brand Development / Brand Strategy / Brand Manuals & Guidelines / Packaging

    • Junior Lecturer
      • Feb 2004 - Dec 2004

      Assist faculty lecturers with tutoring and assessment of first year Design and Illustration classes

Education

  • 2005 - 2005
    Vega Brand Communications School
    BA HONS Communication Management specialising in Creative Brand Communications, Visual Communication, Brand Strategy
  • 2001 - 2004
    North-West University/Noordwes-Universiteit
    BA Graphic Design, Graphic Design, Illustration, Art History

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