Bio
Experience
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Retail/Digital Sales & Marketing Executive
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Aug 2022 - Present
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Marketing Executive
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Jul 2021 - Aug 2022
Brand: The Alley Singapore Job scope: - Plan, create and update social media platforms (Instagram, Facebook, TikTok)- Liaise and assist in photoshoot of drinks- Plan, execute and evaluate campaigns- Liaise with in-house designer to work on campaign collateral - PR and outreach effort such as engaging influencers- Plan, launch and maintain membership programme, keeping members engaged
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Business Development & Account Executive
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Jan 2021 - May 2021
Hepmil Creators' Network (Sister Company to SGAG) is a digital agency that connects brands with TikTok creators to work on branded content campaign. ⁃ Support business development effort to generate leads through EDM via MailChimp, Linkedin Sales Navigator and sending cold emails ⁃ Create proposal and pitch to tackle media agencies and clients briefs- Ensure smooth campaign execution ⁃ Liaise and brief TikTok creators for proposals, vetting video drafts & concepts to ensure that content created fits clients’ requirements and brand
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AsiaOne.com
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Singapore
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Commercials Executive
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Jul 2020 - Jan 2021
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Singapore
- Head hunt for potential clients to advertise with AsiaOne- Ideate and pitch for proposal - Ensure campaigns run smoothly- Support the sales team
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LolliBox
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Singapore
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Event Coordinator and Marketing Intern
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Apr 2019 - Jun 2019
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Singapore
At LolliBox, my main role is to help with event logistics, brainstorming, managing onsite event and updating social media.
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Co-Founder
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Oct 2017 - Mar 2018
Merriment Crew is a small business project started by my partner and I. We provide decorating services. We had helped clients brainstorm and conceptualise birthday party decorations.
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Account Servicing Intern
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Mar 2017 - Aug 2017
O2 Advertising is an advertising company under the Ad Planet group.My day to day job at O2 is to liaise with clients on new and current artworks. I helped to write job briefs for our in-house designers, if needed to I would also do research to supplement the job briefs. I took part in brainstorming meetings to contribute ideas. Before the advertisements are released, I would do rounds of check to spot for any mistakes. Below are some of the clients that I have served during my time as an intern: Estee Lauder Groupe SEB - TefalWearners Automotive - BentleyTee LandAllgreen Properties
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Lomotif
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Singapore
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Marketing Intern
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Aug 2015 - Oct 2016
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Singapore
Lomotif is a mobile video startup with several million users worldwide. - Contribute to B-Roll/Motifs- Went for events (Techventure & Tech In Asia 2016)- Media monitoring - Update social media posts- Customer support (Replying emails) - Source and create animated stickers- Suggest songs for users to use for their video
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NET Fashion
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Singapore
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Sales Assistant
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Nov 2014 - Apr 2015
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Singapore
- Assist customers - Promote sales- Cashiering- Look out for competitors promotions on a weekly basis - Assist in changing price tags, promotions, and mannequins
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Education
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2018 - 2020SIM Global Education
Univeristy of Birmingham Degree in Business Management -
2015 - 2018School of Film & Media Studies, Ngee Ann Polytechnic
Diploma of Advertising and Public Relations
Suggested Services
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Industry Focus. “Chemical Manufacturing”
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