Experience

• 

  PETRONAS Lubricants Marketing Malaysia Sdn. Bhd.

  • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

  • Transformation Office, Head

    • Aug 2019 - Present
    • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• 

  Celcom Axiata Berhad

  • Petaling Jaya, Selangor, Malaysia

  • Senior Business Manager

    • Aug 2018 - Aug 2019
    • Petaling Jaya, Selangor, Malaysia

• 

  Shell

  • Global Category Manager, Chemicals

    • Jan 2015 - Apr 2018

    1. Work with key business stakeholders to define requirements, risks, constraints and put together the information to develop a sub-category or geographically-focused strategy.2. Develop and deliver chemicals category strategies to maximize the value of spend in the category area on a life cycle basis.3. Lead supplier relationship management for key specialty and commodity chemical suppliers and channel increased value to Shell organization.4. Drive increased contractor performance management to ensure all contract Key Performance Indicators are met.

  • Sales Manager, Shell Fuels Card

    • Jan 2011 - Dec 2014

    1. Recruit, develop and coach a winning B2B sales team as well as buildng a strong talent pipeline.2. Beat Shell Card's volume & margin plans through customer acquisition and retention programs.3. Balance business growth with credit risks.4. Develop sales via direct and indirect channels by working together with Marketing and Key Account functions.5. Develop and own commercial strategy for fuels card business in Malaysia6. Represent Shell Card within local Downstream business and Malaysia Retail management team and be part of the Malaysia Commercial Fleet management team.

  • Country Commercial Sales and Technical Manager - LPG Business

    • Feb 2007 - Dec 2010

    1. Develop Industrial and Commercial business strategies, plans and customer value propositions (CVP), ensuring successful implementation and delivery to achieve volume and other financial targets.2. Manage a team of sales and engineering staff.3. Develop and implement adequate maintenance programme to ensure safe operation of LPG bulk and cylinder installations.4. Coach and assess sales staff competences and performances of field sales staff.

  • Senior Industrial and Commercial Marketing Executive, LPG Business

    • May 2006 - Jan 2007

    1. Coaching & development of distributors with regards to management of respective territory and business operations.2. Develop, implement & motivate separate business targets & key performance indicators (KPI) for each distributor in West Malaysia.3. Prospecting & Recruitment of new commercial accounts for distributors.4. Monitor distributor performance & provide periodic reports to country leadership team.5. Coach and develop 4 direct reports to assist in handling distributors' sales channel throughout West Malaysia.

  • Industrial Sales Engineer, Southern Region, LPG Business

    • Jul 2004 - Apr 2006

    • Covering both direct and indirect bulk and packed industrial and commercial LPG business for Negeri Sembilan, Melaka and Johor that was the second largest account management responsibility to ensure delivery of business targets that consist of sales volume, margin, credit and HSSE KPIs.• Providing effective and reliable front-end technical and engineering services/supports to gain customers’ and distributors’ confidence in using Shell Gas and to enhance the relationship with the customers with ultimate objective of growing regional market share. Acting as the regional liaison focal with government authorities that include Department of Safety and Health (DOSH), BOMBA, Energy Commission and MDTCC.

  • Industrial and Commercial Marketing Executive, Central Region, LPG Business

    • Apr 2003 - Jun 2004

    • Grow and sustain Industrial and Commercial distributors network in Central Region that complies with the Route to Market strategy whilst ensuring that each Distributor is aligned in goal, capability, business focus and capital resources to maximize Shell business and agree a multi-yearly Business Plan that is fully aligned with Shell business strategy and targets. • Lead F14 project team in rolling out new and differentiated LPG packing to market that caters specifically to forklift segment. Accountable for the development and ownership of Route to Market strategy as well as acting as the country focal point in dealing with Supply, Logistics, HSSE and Marketing Team, including relationship owner with relevant external parties that consist of government authorities and Forklift OEMs.

  • Technical Service Engineer, East Malaysia, LPG Business

    • Nov 2002 - Mar 2003

    • Develop sales & marketing strategies and implement account management plan for bulk and packed direct customers in East Malaysia to meet business targets that include volume, margin and credit KPIs. • Provide front-line technical support to East Malaysia direct bulk and packed customers which includes supervision of site contractors to ensure timely and safe delivery of LPG bulk and tank farm installation.

• 

  Wehaya Regelung Sdn Bhd

  • Selangor, Malaysia

  • Sales and Application Engineer

    • Mar 2000 - Aug 2002
    • Selangor, Malaysia

    • Managing customer relationship with Engineering, Procurement & Commissioning contractors and end users in the oil and gas and petrochemical industries to solicit new inquires/tenders and work with sales support team to respond to RFP with the most competitive bid in the scope of analytical process instrument. • Championing the business development, sales and accountable for the supplier management of a world leading analytical process instrument manufacturer to enhance partnership and exceed business goals.