Experience

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  FLOREAT POTTERY

  • Designer & Maker

    • 2019 - Present
• 

  FLOREAT & Co.

  • Founder & Owner

    • 2018 - Present

    Helping small businesses and makers to flourish.

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  Diageo

  • United Kingdom
  • Beverage Manufacturing
  • 700 & Above Employee

  • Design Leader - Johnnie Walker

    • Jun 2014 - Jan 2018

    A strategic and hands-on partner to the Johnnie Walker global brand and innovation teams, providing creative leadership and consultation to ensure outstanding design output, efficient management and commercial success with new products, packaging, gifting platforms, brand experience and visibility. More recent focus has been on holistic brand identity, inspiring and directing creative agencies of all disciplines towards building a distinctive and cohesive brand look-tone-feel through all consumer communications, physical touch points and activations.

  • Design Manager - Luxury Portfolio

    • Jun 2008 - May 2014

    Hand-picked to join a newly forming Global Design Team to build Diageo's design management capability and raise the quality of design and execution across the board. The Luxury Portfolio Design Manager role focused on Johnnie Walker's super deluxe whisky expressions, Tanqueray No. Ten gin, Ketel One vodka, Zacapa rum and Ciroc vodka. Design and activation projects spanned core packaging, limited edition collaborations with other luxury brands, visual merchandising, events, serve and ritual.

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  The Glenmorangie Company

  • United Kingdom
  • Beverage Manufacturing
  • 200 - 300 Employee

  • Glenmorangie Prestige Portfolio Manager

    • Jan 2008 - Apr 2008

    Promoted to this new role to focus on the development of Glenmorangie's Prestige Portfolio with responsibility for the creation of product innovations, packaging design, visibility/serve, activation programmes and providing guidance to the Moet Hennessy marketing teams.

  • Glenmorangie Brand Manager

    • Oct 2005 - Dec 2007

    Under new LVMH ownership, positioned in the Glenmorangie 'maison' strategy team and played a key role in the global brand re-launch with the Moet Hennessy marketing & sales community. More specific 'create' responsibilities included gift range development and visual merchandising design to grow distribution and build the brand image in premium channels.

  • Bailie Nicol Jarvie Brand Manager

    • Jan 2004 - Sep 2005

    Selected for this new role to create and implement a fully integrated marketing program to support the re-launch of one of Scotland's most loved whisky brands. Key deliverables were the implementation of a national consumer advertising campaign, roll out of the 'BNJ Rory Bremner Uncorked' theatre tour and On-Trade sampling activation.

  • Design Manager

    • Jul 2000 - Dec 2003

    Proposed this new role and recruitment of another design expert to harness more the power of design across product development, packaging, gifting, environments, events and communications. This resulted in more impactful design output across all consumer touch points, revered product launches and award-winning Annual Reports.

  • Marketing Services Manager

    • May 1999 - Jun 2000

    Initially recruited to manage the design and production of marketing materials and visitor centre merchandise for the company's lead malt whisky brands, Glenmorangie, Ardbeg and Glen Moray. Along with all internal communications for the CEO.

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  Bettys & Taylors of Harrogate

  • Harrogate, United Kingdom

  • Assistant Manager of Design & Product Development

    • Sep 1995 - Apr 1999
    • Harrogate, United Kingdom

    Joined this dynamic family-run business as In-House Designer and Graduate Trainee, managing multi discipline and channel design projects, stretching from on-pack promotions to exhibition design and internal communications. Soon progressed to hold the Assistant Manager of Design & Product Deve...