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Clare Leung is a seasoned communications professional with expertise in crafting compelling narratives and driving results-driven strategies. As a seasoned School Development Manager at United Christian College, she has successfully executed communications and marketing initiatives, fostering strong stakeholder engagement and fundraising campaigns. With a strong educational background in English Language Studies and Professional Communication, Clare has honed her skills in copywriting, public relations, event management, and marketing communications. Fluent in English and Chinese, she has a proven track record of delivering high-quality content across various mediums, including writing, editing, and video production.

Experience

    • School Development Manager
      • Sep 2022 - Present
      • Hong Kong SAR

      As the School Development Manager, I work alongside the Principal on planning and executing the school's communications and marketing strategies, including alumni and stakeholder engagement and fundraising campaigns for the relocation project.

    • Communications Officer
      • Nov 2018 - Aug 2022
      • Hong Kong

      Over the nearly four-year journey at ESF, I oversaw the community communications of the largest building project in the organisation's history – the Island School Redevelopment Project. I assisted the Director of Communications, Principal and Communications Manager on external and internal communications planning and execution. Externally, I acted as the face of the redevelopment project in the local community in the Mid-Levels, liaising and handling complaints and queries from the neighbours with the project’s main contractor, government departments, and the district councillor. I also developed and implemented proactive community engagement strategies which showcased the project’s progress, including communications content such as newsletters and social media postings. Event-wise, I led the team in organising the groundbreaking and topping-out ceremonies in 2019 and 2021, respectively.Internally, I worked alongside the school’s Communications Manager across a wide range of communications projects, including weekly newsletter, redevelopment fundraising campaign, donors and stakeholders engagement, as well as organising whole school events.Apart from copy editing and story writing, I also covered the planning and production of various themed videos, from storyboarding, scriptwriting to editing.

  • Kensington College of Business
    • London, United Kingdom
    • Examinations Administrator
      • Dec 2016 - Jul 2018
      • London, United Kingdom

      During my time at KCB, I acted as the main administrator/ coordinator of the Pearson BTEC Higher National Certificate (HNC) and Higher National Diploma (HND) programmes. From marking and assessment results coordination, organising assessment board meetings to certificates claiming, I worked and liaised closely with lecturers and related academic organisation for learners.

    • Assistant Teacher (English)
      • Sep 2014 - Sep 2016
      • Hong Kong

      As an Assistant English teacher, I taught Secondary 1 and 6 English classes, both in small groups and SEN students. Besides daily teaching duties, I researched and prepared different English learning materials including worksheets, revision notes for students across all forms. I also organised and coordinated with Native English Teachers and the team on various English activities for students on monthly basis, plus managed the students’ team of English Captains.

    • Student Marketing Taskforce
      • Jun 2013 - Dec 2013
      • Hong Kong

      As a member of SMT, I worked closely with the school's Marketing Consultant and Manager together with 5 other student members on the research project: How to reach prospective and current students effectively by digital channels, for The Hong Kong Polytechnic University - School of Professional Education and Executive Development. Apart from being the moderator at the focus groups we have conducted, I also responsible for the data and transcript analyse, as well as the final presentation to the Board of Directors and other senior academic staff.

  • Plug PR
    • Hong Kong
    • Public Relations Intern
      • Jun 2013 - Aug 2013
      • Hong Kong

      I joined PLUG as their first ever PR intern in June 2013. As an assistant to the team, I researched, translated coverages and helped out with various PR and Marketing campaigns. I also contributed to the team's brainstorming meetings during my time at PLUG.

    • Activity Coordinator
      • Jul 2010 - Aug 2012
      • Hong Kong

      I acted as the key coordinator for all sorts of in-school extra-curricular activities and whole school events. I planned, organised and led programme including annual concert at HKBU AC Hall, Christmas performance at Metro City Plaza, annual variety show, and whole school music competition.

    • Freelance Editorial Assistant
      • Feb 2010 - Jul 2010

      I responsible for the update of editorial content on HongKongTatler.com (The 500 List 2010) and Luxe Dining.com (Hong Kong and Macau’s Best Restaurants Guide) including restaurant reviews and relevant information.

    • Sales Traffic Coordinator
      • Mar 2009 - Feb 2010

      I coordinated closely with clients, salespersons, writers and in-house designers on the content and layout design of advertorials across the company's publications, namely Hong Kong Tatler, Hong Kong Best Restaurant Guide, Couture and other magazine supplements, making sure the content is accurate and ready for publish.

    • Summer Intern
      • Jul 2006 - Aug 2006
      • Hong Kong

      I was one of the six summer interns at the Department of Production Facilities, and I assisted the team on different indoor & outdoor TV/AV productions.

Education

  • 2014 - 2016
    The Hong Kong Polytechnic University
    Master of Arts in English Language Studies
  • 2012 - 2014
    The Hong Kong Polytechnic University - SPEED
    Bachelor of Arts in Professional Communication

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