Experience

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  Prisma Campaigns

  • Head Of Growth
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  Prisma Campaigns

  • Montevideo

  • Head of Growth

    • Nov 2019 - Present
    • Montevideo

    Responsible for holding a holistic view of the entire customer acquisition process to ensure all its components and stages are working together toward the overall goal of growing Prisma. Makes adjustments to sales, marketing, and retention strategies to optimize the entire system from a growth pe...

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  Metodiko Business Consulting

  • Uruguay

  • Business Consultant

    • 2005 - Nov 2019
    • Uruguay

    Metodiko is a consulting firm specialized in sales management, solution selling, execution excellence and strategic planning. As a consultant, I help sales teams learn and adopt tailored solution selling methodologies that enable personal and business growth. Integrating my experience in business...

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  Self Employed

  • Yoga and Meditation Instructor

    • 2005 - Nov 2019

    I teach privates and groups classes, workshops, retreats and year-long programs for advanced students and aspiring teachers (Inmersión en Yoga). I am not the typical yoga teacher. I have a business background, I've been an entrepreneur and today I am a consultant. I am very down to earth, wit...

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  PurOrganico Uruguay

  • Uruguay

  • Entrepreneur

    • 2011 - 2017
    • Uruguay

    Co-founder of PurOrganico, Uruguay's first subscription service of organic, seasonal produce, directly from family farmers to family of consumers. While our sales quickly exceeded our farmer's production capacity, our community continued to grow virtually - in those early years of social ...

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  Espacio Marma

  • Montevideo, Uruguay

  • Entrepreneur

    • Mar 2012 - Sep 2015
    • Montevideo, Uruguay

    Along with Federica Abella, I co-founded Espacio Marma, Uruguay's first world-class wellbeing center. In a scene dominated by austerity and improvisation, with our expertise in technology, marketing and customer relationship, we created a completely new and fresh experience of Yoga, healing a...

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  Balance Integration Corporation

  • Greater Los Angeles Area

  • Managing Director

    • 2006 - 2011
    • Greater Los Angeles Area

    Responsible for Business Development for Los Angeles and later Latin America for Balance Integration, a leader in improving employee engagement and humanizing the work experience. I served forward-thinking clients both in the US and abroad who, even in recession years, invested to create the kind...

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  Microsoft Latam

  • Latam Partner Lead for the Small, Medium Solutions and Partners (SMS&P) group

    • 2004 - 2005

    With a responsibility for the Partner Marketing and Development strategy, my team managed training, readiness and partnership programs, partner account management and co-marketing efforts in the Latin America region

  • Latam Group Manager for Enterprise Partners (EPG)

    • 2002 - 2004

    Focused on programs and strategies to help enterprise partners grow their services and solutions on Microsoft platform. This was a “fewer and deeper strategy”, based on relationships at the local levels. In this position I managed a team of 4 people and provide guidance to a team of 40 partner account managers of large contract resellers, global consulting companies and specialized partners.

  • Latam Medium Enterprise Strategy Regional Manager

    • May 2000 - Feb 2002

    Responsible for strategies that captured the opportunity in mid sized companies through a low cost telesales/CRM model. This included the deployment of a set of standard business processes and sales methodologies, supported by a Siebel adoption and telesales reorganization. In this position I led a team of 20 people in the field, and together we touched 20,000 companies and generated revenues of over $100M/year.

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  Microsoft Brasil

  • Partner Group Manager

    • 1995 - 2000