Experience

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  MICROMINE

  • Australia
  • Software Development
  • 300 - 400 Employee

  • Non Executive Director

    • Sep 2019 - Sep 2020

  • CEO, Executive Director

    • Sep 2016 - Sep 2019

  • General Manager

    • Jan 2014 - Sep 2016

    MICROMINE Pty Ltd is a major software vendor in the Mining Equipment, Technology and Services (METS) sector with a distribution footprint in the main mining and exploration regions worldwide.MICROMINE has a suite of products that span the breadth of the mining cycle, covering target generation, exploration, mining, and production, enabling customers to standardise their entire exploration and mining operations requirements on MICROMINE products.My role as General Manger is to lead, promote and coordinate global activity to achieve corporate goals and objectives. My aim is to generate sustainable growth through informed strategy and planning, policy and process improvement and a positive company culture.

  • Manager Strategic Marketing

    • Nov 2012 - Jan 2014

    The position was responsible for setting the direction and scope of long-term marketing activities that responded to business objectives. Core responsibilities were strategy formulation and planning, research, relationship and brand management, product, distribution and pricing planning.

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  METS Ignited Australia Ltd

  • Advisory Council Member

    • Mar 2017 - Sep 2019

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  Austmine

  • Director

    • Oct 2016 - Sep 2019

    Member of the Strategy Committee

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  West Australian Ballet

  • Director

    • Sep 2017 - Jul 2019

    Member of the Reach and Accessibility Strategic Execution Team

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  Metropolitan Redevelopment Authority

  • Australia
  • Architecture and Planning
  • 1 - 100 Employee

  • Director of Sales

    • Dec 2010 - Nov 2012

    The MRA is the delivery arm for the West Australian Government's planning portfolio, responsible for the delivery of 13 urban renewal projects. The MRA supports a range of diverse stakeholders including state government departments, local government, Australian and international property developers, industry groups and the community.As the Director of Sales, I supported the Executive Director, Project Delivery, in project feasibility and approvals, project planning and capital investment, sales and marketing planning for projects with an end value of $16billion.Key achievements:• Managed the marketing and 18‐month competitive bid process for the federally‐funded Perth City Link project, Australia’s most‐significant CBD transit‐oriented development worth $4billion.• Developed the Market Delivery Strategy for the State Government’s $2.6billion priority project, Elizabeth Quay and led the development and market launch of the first lots for sale.• Managed the marketing and competitive bid process for the 4‐hectare Waterbank precinct resulting in the execution of a Project Development Agreement with Lend Lease worth $95million.• Led the implementation of a strategic leasing strategy for 27 tenancies on William Street, Northbridge in a challenging retail market, and the development of the precinct into a niche shopping and dining destination.

  • Marketing Manager

    • Dec 2006 - Dec 2010

    I managed the delivery of the Authorities’ corporate and project marketing activities to achieve strategic business objectives and key performance indicators. This includes strategic planning, research commissioning and analysis, campaign and brand development, sponsorship maximisation and e-marketing. Key achievements include developing the organisation’s marketing function to include social media, digital marketing, mobile marketing, e‐commerce and international investment attraction resulting in a more proactive, sophisticated and results‐driven function.I also managed the implementation of sales campaigns that exceeded objectives and set record square metre rates.

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  Fulford PR

  • Singapore

  • Account Director, Consumer Brands

    • Jan 2006 - Aug 2006
    • Singapore

    Lead the Consumer Brands team to provide strategic communications and public relations services for key accounts, most notably Raffles City Shopping Centre, adidas (south-east Asia) and The Macallan Scotch Whisky.

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  Hawaiian Group

  • Perth, Australia

  • Marketing Manager

    • Jan 2002 - Nov 2005
    • Perth, Australia

    Responsible for the development and implementation of marketing and promotional plans to achieve organisational objectives for the five Hawaiian owned and managed shopping centres. Areas of focus included market research, stakeholder relations, event and sponsorship management, campaign development and implementation.

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  Shine Communications

  • Perth, Australia

  • Public Relations Executive

    • 2002 - 2003
    • Perth, Australia

    PR and event coordination for various clients including the WA Aids Council, WA Fashion IndustryAssociation, Palas Jewellery, Allannah Hill and Justine Pratten Accessories.

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  Freelance

  • Dance professional and teacher

    • 1998 - 2001

    Royal Academy of Dance trained ballet dancer and teacher. Ballet, contemporary and theatrical experience in Sydney, Perth and Europe.