Experience

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  T. Rowe Price

  • Senior Project Leader, Project Management

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  T. Rowe Price

  • Senior Project Leader, Project Management

    • Nov 2013 - Present

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  Johns Hopkins Medicine

  • Baltimore, Maryland Area

  • Institutional Marketing Manager

    • Mar 2011 - Dec 2011
    • Baltimore, Maryland Area

    Supported the Director of Institutional Marketing in leading the development and implementation of comprehensive marketing programs to support the business development strategies and management objectives for Johns Hopkins Medicine affiliates and entities, including branding programs, awareness campaigns, employee recruitment campaigns, and clinical trial / research recruitment.

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  Siquis, Ltd.

  • Baltimore, Maryland Area

  • Account Supervisor

    • Oct 2006 - Feb 2011
    • Baltimore, Maryland Area

    Recruited to manage the strategic brand communication for Strayer University, a for-profit college. Comprehensive quarterly marketing plans included multi-regional media planning, direct mail and creative development/fulfillment. Oversaw $15 million in broadcast, outdoor and print media placement and fulfillment.

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  Euro RSCG 4D

  • Baltimore, Maryland Area

  • Account Supervisor

    • Apr 2004 - Sep 2006
    • Baltimore, Maryland Area

    Managed the overall maintenance and growth for JP Morgan Chase, the nation’s largest issuer of credit cards. Developed and implemented strong strategic direct marketing plans and tactical project management of direct mail package development from concept to completion. Also helped establish a strong relationship with a new client, Thompson Prometric, by developing a strong tactical marketing plan which included integrated direct response, outdoor and print advertising campaigns.

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  Siquis, Ltd.

  • Baltimore, Maryland Area

  • Senior Account Executive

    • Sep 2001 - Apr 2004
    • Baltimore, Maryland Area

    Managed the creative development of Strayer University’s quarterly direct mail, print and outdoor advertising campaigns designed to build awareness and brand presence for existing and new campuses/regions. New student enrollment increased by 31% compared to the same term in the previous year. Also managed the print advertising, e-commerce website, collateral, direct mail and catalog development for clients such as ARK Funds, Simpson Performance Products, Little Me, Harriet Kassman and Samuel Parker Clothier.

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  Eisner Communications

  • Baltimore, Maryland Area

  • Account Executive / Jr. Strategic Planner

    • Mar 1998 - Aug 2001
    • Baltimore, Maryland Area

    Junior Strategic PlannerDeveloped creative briefs designed to stimulate creative teams into producing relevant and compelling work. Managed several qualitative and quantitative market research projects and served as a moderator for qualitative focus groups for clients such as The Maryland Lottery and Mile One Automotive Group.Account ExecutiveResponsible for project management of The Maryland Lottery account, which included creative development of print, outdoor, radio and TV advertisements, as well as point-of-sales. Strong emphasis on strategic planning. Client’s gross revenue increased by more than $104 million from 1998 to 2000.

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  Low + Associates

  • Washington D.C. Metro Area

  • Marketing & Communications Assistant

    • May 1997 - Oct 1997
    • Washington D.C. Metro Area

    Managed the development and production of recruitment ads for National Health Services Corps that ran in various healthcare-oriented publications. Produced bi-weekly tracking reports.