Experience

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  KEET

  • Managing Director

    • Jun 2012 - Present

    Designing distinctive, functional Brand Assets for SME’s and startups across a wide range of verticals and countries. Management of client relationships, project pipelines and communication. Brand Assets include: - UX / UI- Product design- Brand Manifesto- Brand Ecosystem strategy- Corporate Identity design- Brand Guideline / Style Guide design- Brand Collateral (Presentations, Pitches, Packaging, Stationary, Vouchers etc.)- Packaging design- Website design- Marketing Material design- Blog graphics- LMS design- Publication designSome clients include: life.file, pop.law, Sentiens, Spectrum, Rapid Alpha, Big Back Theory, Momentum, Tribe, Double White Diamond, Fluid, Codespace, Exotic Yoga Retreats, Ginger & Co, Chicks Who Trail, Chin Up!, Desha, The Hadfield, Watamu Treehouse, The Balance Group, Rye Hill Kitchen, Swipe2Bet, Dermagic, Mike Mavura, Royal Mara, All Ride, Wild Air, Raising them Real, Thulamela Chambers, candi.solar, DocInsights

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  Lola

  • South Africa

  • Venture Builder

    • Feb 2024 - Apr 2024
    • South Africa

    From ideation to execution, I spearheaded the development of Lola, a consumer insights venture, under the Jack company group. I reported to the group CEO during a 3 month agile venture build.Remit- Market Research + Analysis- Venture Development: Value Proposition, Business Model, Growth Strategy, Commercial Model, Price Strategy- Brand Development: Brand, Marketing, Brand Collateral- Business Development + All Client Engagement- Strategic Planning + All ExecutionBrandsEngage Video Group, Weeva, Leap

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  pop.law

  • South Africa

  • Co-founder + Head of Design

    • Mar 2020 - Apr 2024
    • South Africa

    pop.law is a South African digital legal consultancy democratising access to legal help by offering affordable, accessible digital legal services, products and educational content and resources.Business Activities- Positioning strategy (competitor analysis, conceptualised unique market position within LegalTech vertical)- Hypothesised solution: built, tested, iterated MVP- Identification and tracking of key metrics: impact, clients, revenue- Participation in 6 month Hague Institute for Innovation of Law Accelerator (HiiL 2020-21)- Ongoing adaptation of commercial strategy- All Marketing- Business administration- Client serviceDesign Activities- Conceptualisation, design, maintenance of pop.law Corporate Identity- Ensuring visual cohesion of Brand Guidelines across all Brand Assets- Design and maintenance of all Brand Assets including Website, all Marketing Material, Social Media, Pitch Material, Educational Material, Accelerator Deliverables- Design and management of all pop.law Social Media- Design, announcement, testing of New Products (i.e. WhatsApp micro legal help, WhatsApp contract guide)- Copywriting for blogs, PR, website, educational resources, social media

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  Jack

  • Creative Director

    • Aug 2022 - Feb 2024

    I joined UI/UX agency, Jack, to fulfil a 19 month Creative Directorship. During this time I managed a tight knit team of product and digital designers and reported to the CEO.Remit- Client Engagement: Strategic Insights into Client Businesses, All Client Communications including Scoping, Briefing, Project + Account Management, Client Reviews- Artistic Direction: Strategy, Ideation + Conceptualisation from Project Inception to Completion- Team Leadership: Internal Briefing + Delivery Management, Internal Reviews + Quality Control, Capacity Planning + Management, Training + Mentorship- Company Brand: Internal Brand Management, Brand Collateral, Client Insights- Ad Hoc Delivery: Research, Consumer Insights, Brand, Brand Collateral, Voice of Customer Copy, Social Media Strategy, Product Launch StrategyBrandsWeeva, Collectors Clubhouse, Luulo, DigiPharm, GraceNineteen, Amanah Global, Libex, CO2Expert, Daltix, Abela, Biocode, TrueX, Intelligro, RevX, Multi Media, Bloo

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  life.file

  • Cape Town, Western Cape, South Africa

  • Co-Founder + Head of Product and Design

    • Jan 2021 - Sep 2023
    • Cape Town, Western Cape, South Africa

    A pre-revenue technology startup, life.file is an organisational tool that empowers users to be prepared for anything. With the life.file web app, users can learn about, create, store and share a life.file of the information and documents needed during life’s big moments.Business Activities- Positioning strategy (competitor analysis, conceptualised unique market position within FinTech vertical)- Ongoing building, testing, iteration of product with 300+ beta testers (B2C)- Ongoing formulation of commercial strategy / business model: B2C, B2B (SaaS: licensing, employee benefit)- Conceptualisation and positioning of B2C and B2B MVPs- Management of technical team- Secured Yale Africa Startup Review Top 30 listing in 2022- Fundraising and stakeholder management- All Marketing activities, content production, in-app communication strategy- Press / media relations- Business administrationDesign Activities- Conceptualisation and ongoing Product Delivery of B2C and B2B life.file web app (UI, UX)- Design, announcement, testing of New Features (i.e. new share feature, B2B portal)- Conceptualisation, design, maintenance of life.file Corporate Identity- Ensuring visual cohesion of Brand Guidelines across all Brand Assets- Design and maintenance of all Brand Assets including Website, all Marketing Material, Social Media, Pitch Material, Educational Material- Design and management of all life.file Social Media, newsletters, in-app communication- Video storyboarding, script writing and management of animator- Copywriting for blogs, in-app content, PR, website, educational resources, social media, newsletters, campaigns

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  SheSays Cape Town

  • Business Mentor

    • Jun 2022 - Jan 2023

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  Allan Gray Orbis Foundation

  • Cape Town, Western Cape, South Africa

  • Mentor

    • Jul 2020 - Dec 2020
    • Cape Town, Western Cape, South Africa

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  SPECTRUM.LOVE

  • Co-Founder + Head of Product and Design

    • Jun 2019 - Dec 2019

    A pre-revenue media company producing audio content with a social mandate to change the narrative about the human sexual experience to a more inclusive and diverse one.Business Activities- Positioning strategy (competitor analysis, conceptualise unique market position within FemTech vertical)- Hypothesised solution: built, tested, iterated MVP- Conducting audience testing- Identification and tracking of key metrics: listeners, returning listeners, impact- Adaptation of product and commercial strategy (freemium B2C offering to B2B content production)- Production of 35 audio stories and collateral, production of 11 episode educational podcast- Management of writers and voice artists in 4 countries- Secured 6 month mentorship with founder of Leno Labs, NYC- Grew and engaged online community of listenersDesign Activities- Conceptualisation, design, maintenance of Spectrum Corporate Identity- Ensuring visual cohesion of Brand Guidelines across all Brand Assets- Design and maintenance of all Brand Assets including Website, all Marketing Material, Social Media- Design and management of all Spectrum Social Media- Conceptualisation and management of production of new Product Assets (audio stories and story assets)- Design and implementation of Launch Process for new audio stories- Design, announcement, testing of New Features (i.e. bespoke audio on user story submissions)- Copywriting across all Brand Assets

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  Sentiens Yoga

  • South Africa

  • Co-founder + Head of Product and Design

    • Nov 2014 - Dec 2018
    • South Africa

    An e-commerce platform selling yoga and lifestyle products. Products were sold B2C under South African lifestyle brand, Sentiens, and B2B through an end-to-end merchant service to retailers in 6 countries including the United States, Australia, New Zealand and the United Kingdom.Business Activities- Product sourcing, prototyping, testing- Management of manufacturer relations in South Africa, China, Taiwan- Building relationships with local and international freight and mercantile agents- Management of local and international import, export and delivery logistics- Sales channel management including e-commerce, wholesale, consignment and cross-trade sales- Service provider management including designer, social media manager, videographer, photographers, product testers, models, staff member, ambassadors- Business administration: financial, import / export, employee, inventory, cash flow, legalDesign Activities- Product Design including seasonal product ranges (B2C) and white label product ranges (B2B)- Conceptualisation, design, maintenance of Sentiens Corporate Identity- Design and maintenance of all Sentiens Brand Assets including Packaging, E-commerce Platform, Marketing Material, Social Media- Maintenance of Brand Guidelines across all Brand Assets- Design and management of all pop.law Social Media- Conceptualisation and Creative Direction of 20+ product and lifestyle photoshoots and videos

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  Openform Studio

  • Communication Designer

    • Jan 2009 - Jan 2010

    Openform is a independent, full service Creative Communications Agency servicing a client base across all sectors throughout South Africa and in the UK.Design Activities- Conceptualisation and design of Brand Assets including: Corporate Identities, Brand Guidelines / Style Guide documents, Brand Collateral (brochures, vouchers, banners etc.), Marketing Material, Annual Reports, Publications- Wrote and edited copy for Brand Assets- Reported to Head of Design