Experience

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  Altitude Marketing

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Director, Brand Messaging & Content Marketing

    • Oct 2022 - Present

    * Develops brand strategy (positioning & messaging) for select new clients * Works with account team and primary writer to transition positioning and messaging into a clear strategy* Monitors quality of work and "messaging in action" in strategy execution/production* Serves as primary writer for 4 B2B clients, 2 in niche manufacturing/technology domains & 2 in life sciences* Manages 3 writers, which includes helping them with their schedules, providing strategic direction, and having professional development conversations * Works with other department managers to create and codify a traffic management process * Attends a bi-weekly operational meeting to discuss challenges and problem-solve with other Director and VP-level team members

  • Content Marketing Manager

    • May 2021 - Oct 2022

    • Served as primary writer on 5-7 B2B technology, manufacturing & life sciences clients• Managed growing team of writers and edited their work for clients• Wrote SEO blogs, thought leadership articles for PR, websites, case studies, guides and other premium assets for organic and paid campaign use• Developed scripts and storyboards for video content• Developed client content strategies, including identifying content type and distribution channels, developing topics, and conducting SEO keyword research for blog content• Measured the success of content strategies and ensures quality work that aligns with the client's messaging and delivers results

  • Content Marketing Specialist

    • Jan 2020 - May 2021

    • Served as primary writer on 7-10 B2B technology clients• Wrote SEO blogs, thought leadership articles for PR, websites, case studies and guides and other premium assets for organic and paid campaign use. • Assisted in the development of content strategies, including identifying content type and distribution channels, developing topics, and conducting SEO keyword research for blog content. • Managed the intern program

  • Content Marketing Coordinator

    • Sep 2018 - Jan 2020

    • Served as primary writer on 5-7 B2B technology clients• Wrote blogs focused on SEO, thought leadership articles for PR, press releases, social media posts and other miscellaneous content to support client goals• Distilled complex topics in a clear and concise manner

  • Marketing, PR and Social Media Intern

    • Jun 2018 - Sep 2018

    • Assisted with PR and social media efforts for B2B technology clients• Wrote press releases, news announcements and social posts about complex topics in a clear and concise manner• Researched events, speaking opportunities and target publications for new and existing clients • Developed understanding of how PR and social media activities support B2B clients' overarching strategy and goals

• 

  University Business Services

  • Lehigh University

  • Marketing Intern

    • Jan 2017 - May 2018
    • Lehigh University

    • Created re-branding plan and collateral for the Copy Center with fellow intern, boosting traffic from 2017 to 2018 by over 150%• Managed University Bookstore Instagram, engaging audience through participatory "Photoshoot Friday" campaign• Designed statistical infographic for the Mail Center

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  Lehigh University

  • Building Supervisor

  • Building Supervisor

    • Jun 2016 - May 2018
    • Building Supervisor

    • Designed "Leadership Month" draft book and outlined meeting plans for future staff members with a team of eight • Served as first point of contact in student and faculty hub while representing the University to all visitors• Operated the information desk, providing assistance to current and prospective students

• 

  TenFour IT

  • Product Marketing Intern

    • Jun 2017 - Aug 2017

    • Designed two infographics and one video for employee recruiting and customer attraction applications• Assisted with brand management following company-wide re-branding• Organized three company events and one major customer event

• 

  Kings Super Markets

  • Bernardsville, NJ

  • Deli Department Associate

    • Apr 2014 - Aug 2015
    • Bernardsville, NJ

    • Coordinated with team of approximately seven associates to manage department duties • Provided support to ensure pleasant and efficient customer experience