Experience

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  See Yourself Health

  • Beverly, Massachusetts, United States

  • Project Manager

    • Mar 2021 - Aug 2021
    • Beverly, Massachusetts, United States

    Project Manager - SYH’s NIH funded Small Business Innovation Research (SBIR) Phase 1 GrantResponsibilities included managing team of interns and contractors, tracking multiple work streams and ensuring task completion of SBIR milestones. Workstreams included development of content modules, recruitment of study participants for usability and feasibility testing, summarizing testing results as outlined in the grant document, oversaw build out of new virtual world platform according to design specifications.• Lead weekly team meeting with PI and research team to discuss and review task completion and troubleshooting problems• Administered informed consent process for study participants, ensuring consent documents were signed and stored securely• Supervised the set-up of study infrastructure (secure database, project management platform, human resource management related to on-boarding of project personnel, and timesheet compliance per NIH requirements)

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  Not Your Average Joe's

  • Westwood, MA

  • Local Marketing Manager

    • Mar 2016 - Oct 2018
    • Westwood, MA

    Interacted with guests in restaurant to reinforce guest experience and encourage repeat visits. Scheduled corporate/private functionsReviewed local event options, presented recommendations to management, negotiated terms of involvement, determined food sampling choice with head chef, provided event details to digital group for promotion. Executed event including food sampling, coupon distribution, name generation, delivered corporate message/positioningLiaised with local organizations (corporate, schools, fundraisers) to schedule "Not Your Average Cause" nights/months to generate revenue for their "Cause" and drive incremental traffic to restaurant

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  ESPN

  • New York, NY

  • Director, Consumer Promotion Marketing

    • 1995 - 2000
    • New York, NY

    • Directed strategic planning for all consumer promotions delivered on-air and off-channel for the following properties: NCAA Basketball, MLB, NHL, CART, NASCAR, NFL, X-Games.• Served as primary liaison with Ad Sales, Programming, Production, Legal, Enterprises, and 
 Communications to develop and sell promotional packages for the above properties.• Developed relationships with advertisers and leagues and served as primary contact on 
 issues relating to sponsorships or ESPN consumer promotions delivered on and off-channel.• Managed agencies during creative development and production to ensure that promotion 
 execution was in line with strategic planning/goals.

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  Philip Morris International

  • Switzerland
  • Tobacco Manufacturing
  • 700 & Above Employee

  • Manager, Event Marketing

    • Nov 1994 - Sep 1995

    • Developed strategic and creative direction for Parliament Party Zone and Club Benson & 
Hedges national event marketing promotions.• Extended promotions at grassroots level through retail, direct mail, and event sponsorships.• Managed on-premise/local events designed to increase brand visibility, encourage product 
 trial, and generate leads.• Managed outside vendor selection and contract negotiations.

  • Event Marketing Coordinator

    • Mar 1991 - Nov 1994

    • Assisted in the design, implementation and analysis for national Marlboro promotions.• Coordinated operations for Marlboro Gear Truck Retail Events and Marlboro Adventure Team 
 Special Events/Bar Nights – designed to encourage product trial, generate direct mail leads, 
 distribute incentives with product purchase, place semi-permanent and permanent POS and 
 bar materials.

  • Program Administrator

    • Feb 1990 - Mar 1991

    • Executed and monitored retail, trade, and event promotions for Marlboro, Virginia Slims and 
 Alpine brands.• Interfaced with advertising and promotional agencies for development of retail and event 
 promotions.

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  Men's Tennis Council

  • New York, NY

  • Tournament Coordinator

    • Mar 1988 - Jan 1990
    • New York, NY

    • Negotiated and sold sponsorship packages• Developed and executed sponsor hospitality programs

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  Ebel

  • New York, NY

  • Event Marketing Assistant

    • Jan 1986 - Mar 1988
    • New York, NY

    • Coordinated planning and execution of Ebel sponsored tennis tournaments and Trade 
 Shows including guest invitations, ticket distribution, transportation, hotel, hospitality, product procurement and signage