Experience

• 

  Infinity Direct

  • Account Director

    • Mar 2021 - Present

• 

  IWCO Direct

  • Account Director

    • Nov 2016 - Mar 2021

• 

  iris Research & Strategy

  • Greater Minneapolis-St. Paul Area

  • Qualitative Researcher & Strategist

    • Apr 2013 - Dec 2016
    • Greater Minneapolis-St. Paul Area

    Identify deeper meanings behind insights by analyzing & synthesizing multiple data angles to provide solid, innovative & actionable strategy recommendations.-Significant experience with Consumer Packaged Goods, partnering with both General Mills and 3M brands. Research includes: -Brand strategy and market positioning recommendations -New product testing & evaluation in-market (in-store & online) -Prototype product testing (in-store & online) -Consumer targeting – identify what drives them; how to target them-Deliver insights on complex projects in an easy to understand and compelling way -- by ‘telling the story’ -Extensive knowledge & experience in management of a variety of research methods (focus groups, one-on-one in-person store interviews, ethnography)-Ability to ‘think out-of-the-box’ to develop unique research materials-Partner with/manage external vendors; provide seamless execution

• 

  TN Marketing

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Research & Strategist Lead

    • Jan 2015 - Jul 2015

    Designed research campaigns (currently continuing this work as consultant) across our affinity-based online communities to identify the voice of our brands, guide brand strategy, increase member engagement and recommend new monetization channels. -Brand categories span from personal defense to woodworking to sewing & more

  • Marketing Project Lead

    • Mar 2014 - Dec 2014

    Trained entire Marketing department on process functions and improvements, leading group and individual training sessions. Developed Marketing personnel handbook for how-to's & best practices in the department.

  • Marketing Manager

    • Nov 2012 - Mar 2014

    Successfully managed 10 direct mail continuity brand programs simultaneously, each of which functions as an independent business. Responsibilities included:-Provide strategic direction & oversee execution using data & marketplace analysis-Manage all program budgeting & forecasting to hit strict monthly & yearly revenue projections, at times needing to use creative ways to hit goals-Created & managed a standardized department training program, resulting in more effective & consistent training / processes-Lead contract licensing negotiations; closed deals-Collaborate with senior-level executives, both internally & with external partners-Cross-functional team collaboration that led to improved process functions-Manage external operations vendors to ensure timely delivery & quality assurance-Management of up to six direct-reports (Sr./Marketing Coordinators)

  • Senior Marketing Coordinator

    • Nov 2011 - Nov 2012

  • Marketing Coordinator

    • Oct 2008 - Nov 2011

  • Operations Specialist

    • Apr 2008 - Oct 2008

• 

  Portrait Design & Print Studio

  • Marketing Specialist

    • Jun 2006 - Apr 2008

    Attended realty-specific tradeshows promoting marketing solutions. Visited 30+ large realty corporations to present & consult on branding, direct mail needs and marketing materials needed to be successful in the industry. Worked collaboratively with internal personnel on Portrait Design's own marketing strategy, email campaigns and direct mail programs.

• 

  Grant Thornton LLP

  • Marketing Intern

    • Sep 2004 - May 2006

    Worked directly with executive level management to organize, clean and maintain the SalesLogix database system. Assisted with RFP's and other marketing campaign documents.