Experience

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  PhotoCharity

  • Marketing Director/ Fundraiser

    • Nov 2010 - Present

    PhotoCharity is a San Diego non-profit organization dedicated to saving homeless youth who are unprepared to succeed and transitioning them to independence. Responsible for marketing development, special events, fundraising and living PhotoCharity's mission to help save homeless youth.

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  Elite Search and Placement

  • Marketing Director

    • Feb 2009 - Jan 2011

    Brand development & strategy, web site traffic growth, web strategy, strategic consulting including business plan, new business development, market research,develop and implement plans for social networking, web PR, word-of-mouth, build e-mail marketing list and digital marketing initiatives

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  Qualcomm

  • United States
  • Telecommunications
  • 700 & Above Employee

  • DSA

    • 2011 - 2011

  • DSA

    • 2011 - 2011

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  Cargill

  • Marketing Communications Manager, Cargill Texturizing Solutions

    • Oct 2007 - Feb 2009

    • Plans & executes global communications strategy within the AMCAS region. Supports the planning, organization and implementation of global communications activities. • Executes the global communications strategy at the regional level by adapting key messages and approach to be culturally appropriate; develops and implements tactical regional MARCOM plans • Provides communication counsel to regional leadership and fosters an environment of transparent, two-way dialogue between leaders and employees• Supports overall organizational business objectives by aligning regional business activities including advertising, PR/media relations, tradeshows, CRM programs and multi-media activities with global MARCOM strategy, as well as engaging other corporate resources• Builds-in appropriate feedback and measurement opportunities/ metrics to calculate MARCOM ROI and reports back to drive continual improvement at the global and regional level

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  CP Kelco

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Marketing Communications Director

    • 2003 - 2007

    • Plan and execute integrated marketing communication strategies that effectively position CP Kelco with customers and trade media globally in food ingredient, pharmaceutical, personal care, paper, specialty industrial and oil field industries. • Develop and implement integrated marketing communication plans for advertising (broadcast and print), trade shows, sales collateral, direct mail, sales promotion support that effectively and efficiently support the sales efforts and achieve both long-term and short-term business results worldwide.• Coordinate, control and manage worldwide marketing communications staff and budget of $3+million. • Design company communication platform, including new company name, creation of logo, conversion of corporate materials, literature and sales collateral and internal and external communication programs directed to employees, customers, allied suppliers, and industry media

  • Marketing Communications Manager

    • 1990 - 2003

    • Global responsibility for integrated marketing communication strategy and plan implementation to effectively position Kelco and its products with customers, allied suppliers and trade media globally in food ingredient, specialty industrial, biomedical, nutraceutical and oil field industries.• Directed comprehensive global promotional campaigns including print advertising, trade shows, sales literature, technical conferences and seminars, publicity and press conferences, multimedia presentations, direct mail, sales aids and custom giveaways in a variety of foreign languages, as industry and country appropriate.• Provided marketing communications support to worldwide distributors in Canada, Latin America, Europe, Africa, the Middle East, Japan and Asia. • Planned, controlled and managed global marketing communications staff and budget of $1+million.