Experience

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  Blue Buffalo Co

  • Greater Philadelphia Area

  • Branding

    • 2016 - Present
    • Greater Philadelphia Area

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  Bayer Animal Health, Knudzen, and Walmart seasonal promotions.

  • Greater Philadelphia Area

  • Product Branding and Event Specialist

    • Sep 2014 - Present
    • Greater Philadelphia Area

    Creating a cohesive internet presence with strong brand recognition. This includes an aggressive advertising and marketing campaign using brand ambassadors, social media, webpages, AdWord campaigns, SEOs and traditional methods of advertising.

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  Canon USA

  • Wilmington, Delaware

  • Branding and Marketing Representative

    • Sep 2014 - Dec 2014
    • Wilmington, Delaware

    Responsible for planning and executing marketing campaigns to generate new prospects and improve client retention.Primary responsibilities:• Plan, organize, and execute marketing and sales programs.• Act as the point persons for outside, inside and partner sales teams.• Track market and company sales performance.• Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company.• Create programs that drive brand loyalty.• Determine product/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales.• Improve forecast performance of business through thorough understanding of underlying demand assumptions.• Keep abreast of industry trends, competition, and new opportunities.• Develop understanding of product line and value chain.

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  Solomon Sherman and Gabay

  • Greater Philadelphia Area

  • Marketing and Social Media- Freelance

    • Jun 2014 - Sep 2014
    • Greater Philadelphia Area

    Branding and optimizing a cohesive five phase internet presence in a very limited time frame. In addition to developing a social media and profile campaign coordinated to promote the firm’s webpage, the overall effort generated a monthly increase in call volume and new webpage visits. Corresponding responsibilities consisted of evaluating and maximizing existing marketing campaigns and reaching targeted goals.

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  Film/Television/Advertising

  • NYC, NY

  • Freelance

    • Sep 1987 - Jul 2001
    • NYC, NY