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Cindy Giordano

Contract - Executive Director, Projec... at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">University of New Hampshire</span>
Intro Book
Seasoned marketing professional with expertise in integrated marketing and account management.
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Location
Andover, Massachusetts, United States...
Skills
  • Integrated Marketing
  • Digital Strategy
  • Interactive Marketing
  • Advertising
  • Digital Marketing
  • Show all
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Bio

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Cindy Giordano is a seasoned marketing professional with extensive experience in integrated marketing, digital strategy, and account management. She has held various leadership roles, including Executive Director, Marketing Director, and VP, Marketing Director, at top companies such as University of New Hampshire, The Grist, Hill Holliday, and Arnold Worldwide. Cindy has a strong educational background in Communications from Boston University.

Experience

  • University of New Hampshire
    • Durham, New Hampshire, United States
    • Contract - Executive Director, Project Management
      • Aug 2023 - Present
      • Durham, New Hampshire, United States
  • The Grist
    • Boston, Massachusetts, United States
    • Contract - Marketing Director
      • Jun 2022 - Oct 2022
      • Boston, Massachusetts, United States
  • Hill Holliday
    • Boston, Massachusetts, United States
    • Contract - V.P. Account Director
      • Sep 2021 - Dec 2021
      • Boston, Massachusetts, United States

      Contract VP, Marketing Director: Regeneron (EYLEA)• Manage day-to-day activities as needed including account management, project management and financial reporting

  • Daughter
    • United States
    • End of Life Caregiver
      • Dec 2019 - Jul 2021
      • United States

      • Managed Mom’s transition and move from home in RI to assisted living in MA• Took on primary and essential “nurse” responsibilities after a series of medical events as well as final hospice needs

  • Cambridge BioMarketing
    • United States
    • Contract - Marketing Director
      • Aug 2019 - Nov 2019
      • United States

      Contract Marketing Director: Orchard Therapeutics, BioCryst, Sanofi • Manage day-to-day activities as needed on multiple Clients including project management and financial reporting

  • KHJ Brand Activation
    • Greater Boston Area
    • V.P. Client Services
      • Oct 2018 - Aug 2019
      • Greater Boston Area

      • Managed aggressive integrated recruitment marketing program to fill over 5,000 positions for the grand opening of Encore Boston Harbor including a North Station take-over, digital, social, SEM, print, and radio • Worked with Encore’s Hispanic marketing partner on all transcreations, community ...

  • Cambridge BioMarketing
    • Cambridge, MA
    • Contract - Marketing Director
      • Nov 2017 - Jul 2018
      • Cambridge, MA

      • Managed day-to-day activities as needed on multiple Clients including strategy, project management and financial reporting• Drove and standardized new scoping process for company

  • Racepoint Global
    • Greater Boston Area
    • Contract - Account Director
      • Jul 2017 - Nov 2017
      • Greater Boston Area
  • Arnold Worldwide
    • Contract - Marketing Director
      • Apr 2016 - Jan 2017
  • Arnold
    • Boston
    • Contract- Marketing Director
      • Aug 2015 - Oct 2015
      • Boston

      Recruited to direct marketing and project management team and oversee launch of large marketing campaign for Santander Bank. Also asked to develop recommendations for process and communication improvements.

  • Allen & Gerritsen
    • Greater Boston Area
    • VP, Marketing Director
      • Aug 2012 - May 2014
      • Greater Boston Area

      VP, Marketing Director, Waters Corporation, Blue Cross Blue Shield of MA, NTT Data • Led day-to-day marketing activities for Waters Corporation — agency’s largest account ($5M) — along with new BCBSMA Client and NTT Data • Participated in new business effort that won BCBSMA • Successfully on-boar...

  • The Pohly Company
    • Director of Marketing Services
      • Nov 2009 - Dec 2011

      Director of Marketing, Coca-Cola, Hannaford, MIT/Sloan Management Review, Fidelity, AISES• Responsible for the strategic and financial management of multiple custom content programs, including the development of custom magazines, newsletters, videos and online initiatives for Hannaford Supermarke...

  • Marketing Drive
    • Account Director
      • Mar 2008 - 2009

      Account Director, ENERGY STAR, Ameresco, Jacob’s Creek• Account leader for EPA’s ENERGY STAR program and Ameresco, a leading energy services provider. Also directed project work for Jacob’s Creek• Helped to successfully launch a new traveling tour for ES to promote energy efficient products and p...

  • Arnold Worldwide
    • VP Management Supervisor/Senior Project Manager
      • 1997 - 2007

      VP MS/Senior PM, Fidelity 06-07VP MS Vonage 04-06VP MS Volkswagen 01-04FidelityTasked to lead the team transition from traditional AM to new vision of Project ManagementResponsible for all team operations including resource management, integrated skills development and overall PMWorked with Arnol...

Education

  • Boston University
  • Boston University

Suggested Services

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Industry Focus. “Marketing and Advertising”

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