Experience

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  Cochran Design
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  Cochran Design

  • Brand Strategy Consultant, Art Director, Designer

    • Jul 2015 - Present

    Strategy, communication and design services for established brands and start-ups. Select clients include: G.L. Mezzetta, Yoga Six, Aptis Global, Redbud Studios, Craft Pizza, Catalog Atelier, Patricia Churchland, Athletic Republic, County Line, Folklore, Layered Vintage, Botanna Wellness, Gerhard ...

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  Kroma Wellness

  • Creative Lead, Brand Designer

    • Sep 2018 - Feb 2020

    Naming, brand strategy, brand visual identity and communication, creative messaging, product development, customer experience, social media, packaging across multiple product lines, print management.

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  Triad

  • Senior Art Director, eBay

    • Jul 2015 - Nov 2017

    Partnered with creative leadership and marketing team for the eBay agency of record. Led and mentored a remote team of creatives expeditiously producing engaging, effective campaign landing pages, CRM and targeted emails, and display advertising assets for eBay North America. Managed project deli...

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  Beaming Wellness

  • Creative Lead, Brand Designer

    • Nov 2011 - Jul 2015

    Partnered with CEO on all aspects of brand strategy and brand visual identity, brand communication, creative messaging, style guides, product development, customer experience, social media, website design and development management, photo shoots, marketing, packaging, signage, interiors, and visu...

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  Cochran Design

  • Greater San Diego Area

  • Founder, Creative Lead

    • 1995 - 2010
    • Greater San Diego Area

    Boutique design firm partnering with and providing scalable brand solutions and communication services to a diverse clientele. Select clients include: Velvet Eyewear, Stonewater Spas, Hilton Hotels, SK Sanctuary, Kimpton Hotels, American Restaurant Group, Tim Mantoani Photography, The Insurance P...

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  SK Sanctuary

  • Creative Lead, Designer

    • Jun 2003 - Aug 2006

    An award-winning full-service medical spa and retreat, located in La Jolla, CA. Partnered with the Owner in the development and management of all marketing and design efforts including lifestyle and product photo shoots, brochure development, advertising, and event marketing. Supported SK Institu...

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  Del Mar Plaza

  • Del Mar, California

  • Creative Lead, Designer

    • Sep 1999 - Apr 2003
    • Del Mar, California

    The Del Mar Plaza is the heart of Del Mar, CA., boasting an exclusive retail experience, award-winning dining, and community spaces all in an open-air environment with panoramic ocean views. Awarded RFP and teamed with the Plaza General Manager to develop and implement all marketing communication...

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  Viejas Casino & Resort

  • Viejas Outlet Center

  • Agency of Record

    • Jul 1998 - Dec 1999
    • Viejas Outlet Center

    Worked directly with CMO. Responsible for all property and event marketing deliverables, media placement, seasonal photo shoots and the Center's Phase Two construction promotion. Sourced creative talent and collaborative partners.Led brand and marketing development for the Legend of the Ice P...

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  Jose Cuervo

  • Brand Strategy, Marketing, Design

    • Jan 1996 - Jul 1999

    Worked directly with the Global Brand Strategy Director to drive brand awareness through the strategic development and production of creative deliverables for the consumer market and to support internal brand management teams. Led the creation of numerous marketing manuals, educational materials ...