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Cindi Steele

Creative Director and Product Development Professional at Self-employed

Intro Book

Seasoned creative professional with 20+ years of experience in product development, merchandising, and textile design.

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Location

Glen Allen, Virginia, United States, US

Skills

Product Development
Merchandising
Product Design
Textiles
Retail
Wholesale
Trend Analysis
Trade Shows
Apparel
Fashion
Graphic Design
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$125.0

Hourly Rate

How This Rate is Calculated

Okay, let’s tackle this. So Cindi has 20+ years of experience in a creative field, which is valuable. She has led design direction and product development, supervised teams, and has expertise in wholesale and retail markets. This is similar to roles like a creative director or product manager. According to the Bureau of Labor Statistics, the median annual salary for product managers is around $115,000. However, this can vary widely based on experience, industry, and location. Considering Cindi’s experience and education, I would estimate her hourly rate to be around $125, which is slightly above the national average. This is a reasonable estimate, considering her skills and experience.

Bio

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Topline AI

Cindi Steele is a seasoned creative professional with over 20 years of experience in product development, merchandising, and textile design. She has led design direction and product development for various companies, including Conimar Group, Park Designs, and C and F Enterprises. With expertise in wholesale and retail markets, Cindi has supervised teams of designers and artists. She holds a Master of Education and a Bachelor of Fine Arts degree from Virginia Commonwealth University.

Credentials

Digital Marketing Certificate

University of South Florida Muma College of Business

Experience

Self-employed
- Glen Allen, Virginia, United States
- Creative Director and Product Development Professional
  - May 2023 - Present
  - Glen Allen, Virginia, United States
  Creative, detail-oriented leader with over 20 years of direct experience within the gift and home décor industry. Expertise in wholesale and retail markets in product development, art licensing, marketing, sales management and retail buying.
Conimar Group
- Ocala, FL
- Vice President Marketing
  - Sep 2015 - May 2023
  - Ocala, FL
  Provided creative direction for design layout and visual impact of products, catalog publications, social media and print marketing for tabletop, gift, home décor and housewares manufacturing and wholesale company. Secured licensed art and negotiated contracts for catalog products and key account custom designs. Supervised creative directors and graphic artists in both Florida and Tennessee locations.
Park Designs
- Goldsboro, North Carolina Area
- VP Product Development, Split-P
  - Jan 2013 - Jun 2015
  - Goldsboro, North Carolina Area
  Directed product development and design for Split P home textile and décor wholesale division of company. Managed product manager and two graphic designers.
C and F Enterprises
- Newport News, Virginia
- Creative Manager
  - May 2008 - Dec 2012
  - Newport News, Virginia
  Spearheaded product development and design as well as catalog production for two divisions of home textile and seasonal décor operation. Supervised a team of seven graphic designers and artists.
Evergreen Enterprises
- Richmond, Virginia, United States
- VP Product Development
  - Jul 2004 - May 2008
  - Richmond, Virginia, United States
  Led design direction and product development for Evergreen flag and garden and Cypress tabletop and home décor divisions.
New Creative Enterprises
- Milford, Ohio
- National Account Manager
  - Feb 2002 - Jul 2004
  - Milford, Ohio
  Managed key accounts in the northeast region including chain stores, department stores, catalogs, and the military for industry leader of decorative flag, garden, and home décor.
Silvestri
- Greater Boston Area
- Director of National Accounts
  - Feb 2000 - Feb 2002
  - Greater Boston Area
  Directed sales team for Christmas and decorative giftware company selling to national and international key account base, including department stores, catalogs, and chain stores.
LMG/Lawrence Marketing Group
- Richmond, Virginia
- Operations Manager
  - 1999 - 2000
  - Richmond, Virginia
  Sales Representative Group for gift, garden, and home decor products, formerly William Becker Associates
William Becker Associates
- Woodbridge, VA
- Operational Support Manager for Regional Sales Rep
  - 1996 - 1999
  - Woodbridge, VA
  Sales Representative Group for gift, garden, and home decor products
Virginia Commonwealth University (VCU)
- Richmond, Virginia, United States
- Assistant Professor of Merchandising, Department of Fashion
  - 1989 - 1996
  - Richmond, Virginia, United States

Education

Virginia Commonwealth University
Master of Education - MEd, Adult and Continuing Education and Teaching, Human Resource Development
Virginia Commonwealth University
Bachelor of Fine Arts - BFA, Fashion/Apparel Design

Suggested Services

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Industry Focus. “Apparel Manufacturing”

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Cindi Steele

Refer a Friend to Get
100 Credits For FREE

$125.0

Hourly Rate