Experience

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  Tesco Controls

  • Sacramento, California, United States

  • Proposal Coordinator

    • Nov 2022 - Present
    • Sacramento, California, United States

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  #Opentowork

  • West Sacramento, California, United States

  • AEC Business Development & Marketing Professional and SMPS Volunteer

    • Oct 2022 - Aug 2023
    • West Sacramento, California, United States

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  Kjeldsen, Sinnock and Neudeck, Inc.

  • KSN West Sacramento Office

  • Marketing Business Development Manager

    • Mar 2022 - Oct 2022
    • KSN West Sacramento Office

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  Ghirardelli Associates

  • Roseville, California

  • Senior Marketing Coordinator

    • Oct 2019 - Mar 2022
    • Roseville, California

    What this spot grow!

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  Dokken Engineering

  • Folsom, CA

  • Marketing Coordinator

    • May 2018 - May 2019
    • Folsom, CA

    Manage Dokken’s marketing and proposal development. This includes designing and developing winning proposals, growing the company’s online presence, and implementing a successful marketing and business development plan. • Balance concurrent deliverables and longer-term projects. • Work with cross-functional, subject matter expert teams. • Track and communicate progress on initiatives soliciting input from senior staff • Coordinate preparation of proposals, qualification packets, and brochures including content development with technical staff, layout, editing, and production. • Build and maintain business development and marketing materials and information systems. • Track local office market and client-related opportunities. • Develop relationships with engineering staff and corporate staff to facilitate the development of business development materials. • Quality control and assurance.

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  Westin Engineering

  • Rancho Cordova, CA

  • Marketing Coordinator

    • Oct 2014 - Jun 2017
    • Rancho Cordova, CA

    Managed Westin's marketing and communications. This included branding, conference coordination, designing and developing winning proposals, and development of Westin's EUM360 marketing initiative.Major Roles:• Developed and implemented marketing plans and strategies. • Created and drove communication project plans to implement strategies. • Worked together with leaders to enhance services offerings. • Oversaw staff workload and performance.• Provides marketing guidance throughout the organization.• Responsible for marketing projects including conferences, proposal process, and Westin’s EUM360.• Oversaw the transition from Salesforce to ZoHo CRM.• Maintained brand image, positioning, and messaging.• Produced marketing materials, press releases, direct marketing, presentations, project descriptions, and resumes. • ZoHo CRM administration, maintenance, and reporting. Trained users, define reports, and promoted usage.• Proposal management including staffing needs and production to ensure proposals met requirements.

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  Icing on the Cupcake

  • Sacramento, California Area

  • Owner

    • Oct 2007 - Jan 2014
    • Sacramento, California Area

    Owning Icing on the Cupcake an amazing, fulfilling, and eye opening experience. I created every aspect of the branding, marketing, and design, from the logo and color scheme to packaging, promotions, advertisements, website, photography, designed and oversaw the build out of each new store to ensure quality and brand consistency. Role encompassed building customer relationships and marketing strategies, managing budgets, financial analysis, strategic planning, design, and especially brand management.Major Roles:• Developed and implemented a marketing strategy for 5 stores. Worked with store management and employees to maintain branding expectations and execute monthly and ad hoc promotions.• Developed new products; maintained current knowledge of national and local food trends.• Managed various partnerships from branding, PR, and sales, to community relations activities in every community where we maintained a presence.• Planned, implemented and oversaw an effective, efficient marketing and advertising plan, incorporating print, outdoor, social media, radio, and online advertising.• Built strong relationships with various media outlets to maximize PR opportunities.• Developed and created all marketing materials including ads, promotional materials, identity packages, menus, etc., including graphic design, photography and print production.• Created and executed a comprehensive social media plan. Developed specific promotions and ad campaigns, and managed and/or wrote all content for company website and social media sites.• Developed and maintained customer loyalty programs. Managed databases, customer communications, and specific campaigns in order to drive business.• Cultivated and maintained email marketing strategy, including subscriber acquisition, monthly newsletters, and periodic email blasts.• Maintained a strong presence in the community through various partnerships, sponsorship opportunities, and charitable giving.

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  Nolte Associates

  • Sacramento, California Area

  • Marketing Communications Manager

    • Jan 1990 - Aug 2006
    • Sacramento, California Area

    Oversaw all aspects of Nolte's visual brand, from advertising campaigns to designing and developing winning proposals, and managed all aspects of the corporate identity.Enhanced company image with measurable results by re-designing the Nolte brand, including the company logo and visual identity, brochures, and award-winning direct mail and holiday card concepts.For years I also worked with the Urban Land Institute (ULI), and designed and created a customized, Monopoly-themed fundraiser that was nationally recognized by the organization, creating all promotional materials and custom game boards for the event.Major Roles:• Developed and implemented brand identity and management.• Developed and managed nolte.com web site, as well as the intranet portal.• Developed and created all marketing materials, including ads, promotional items, identity packages, etc. • Planned, negotiated, and implemented an effective, efficient marketing plan. • Planned, created, and executed ongoing direct mail program and annual holiday pieces.• Worked closely with the sales team to develop winning proposals and presentations.• Managed business development department and marketing department.